All Danwei articles should follow these guidelines, but they are general rules of thumb which should be broken if necessary. This style guide is updated from time to time.

1. The Golden Rule
Danwei is dedicated to information about Chinese media and China, not punditry: all posts should contain at least one fact — and preferably more — for every opinion.
2. Language, grammar and style
- American spelling and usage;
- Use straight quotes (tick marks), not smart quotes;
- Use double quote marks for direct quotations;
- For names of publications, movies, TV programs and other media, use italics for the English name;
- For Chinese names (of people, media, companies and government organizations) that are not mentioned frequently on Danwei, include the Chinese characters for the name in parentheses after the English or pinyin name;
- Post length: when a new post is published, you should be able to see the top of the post beneath; longer posts should run on into the extended entry;
- Headlines: post titles should be use ordinary sentence capitalization: The first letter of the first word and proper nouns should be capitalized, nothing else; the only exception is for the first part of regular columns, e.g. 'Xinhua Watch', 'Beijing Media Top Stories', 'Beijing Bestsellers'.
- For other style questions, please refer to the Wikipedia Style Guide (use this link if you're in China).

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3. Headlines, images, image captions and links
- Headlines should contain as much descriptive information as possible, so readers glancing at a headline can know immediately what the article is about. This also helps Google to correctly 'understand' the post.
- All posts should ideally have an image.
- All images should ideally have a caption. The caption can be humorous rather than informative, but must convey different information from the post's headline.
- Ideally, there are no links within the body copy of an article, unless there is a particular reason for it; links and sources should all be placed at the bottom of the post in the standard 'Links and Sources' format.

4. Image formattting and code
- Standard image sizes are:
Horizontal Image — Width=160px Height= Variable
Vertical Image — Height =160px Width=Variable

Scans of publication front pages are exempted from these restriction and can be up to 200px high. Image files should be as small as possible to make the site load as quickly as possible. If larger images are needed, they should be saved as popups, with standards size image appearing on the front page.

- Image HTML code
Use this code for images with captions (adjust the width: 160px to reflect the actual width of the image):

<div class="imgleft">IMG TAG COMES HERE<br /><div class="CaptionStyle" style="width: 160px;">CAPTION COMES HERE </div></div>

Use this code for images without captions:
<div class="imgleft">IMG TAG COMES HERE </div>

5. Links and sources formattting and code

Use this code and formatting:

<div class="LinksAndSourcesHeader">Links and Sources</div>
<div class="LinksAndSourcesText">
<ul>
<li>Name_of_source (Chinese): <a href="WWW.SITE">LINK TEXT</a></li>
<li>Name_of_source (Chinese): <a href="WWW.SITE">LINK TEXT</a></li>
<li>Name_of_source (Chinese): <a href="WWW.SITE">LINK TEXT</a></li>
</ul>
</div>

Note that the format for the links should be
- Name of source (e.g. The Beijing News, Sina.com — check Danwei's China Media Guide for standard names of Chinese media)
- Followed by (Chinese) if it's in Chinese
- Followed by the link, with the hyperlinked text being the name of the article, translated into English if the original is Chinese.