Posted by Jeremy Goldkorn on Monday, July 17, 2006 at 1:20 PM
Print or screen?
The article is worth reading and contains a lot of interesting statistics, including the following:
- China has more than 100 million Internet users [more than 110 million was the last official count noted by Danwei at the end of 2005]
- 67.9 per cent of Chinese Internet users listed news as the most-used Web service [from survey by China Information Network Centre (CNNIC)]
- The World Cup section of leading Chinese Internet portal, Sohu.com, generated about 40 million yuan (US$5 million) during the event. From the article:
Chen Tong, senior vice-president of ... Sina Corp, says his firm earned much more. He declined to reveal the figure, but adds that the country's top cellular operator, China Mobile, alone paid 10 million yuan (US$1.25 million) for a title sponsorship of the World Cup section. Similarly, Chinese home appliance giant Haier had a similar sponsorship on Sohu's World Cup section by paying 2.5 million yuan (US$312,000).
- Newspaper ads sales fell by 5.1 per cent in 2004, and by 16.5 per cent in magazines compared with an average growth of 20 per cent in the previous 20 years. These figures are from The Blue Book of China's Media by Tsinghua professor Cui Baoguo. "Cui estimates that the ad sales of China's major newspapers in the first half of 2005 dropped by an average of more than 15 per cent year-on-year."
- Hong Kong-listed Beijing Media, the advertising unit of popular Beijing Youth Daily, saw its net profit in 2005 drop by 94.8 per cent to 10.09 million yuan (US$1.28 million). From the article: "Tian Kewu, managing Editor-in-Chief of Beijing Youth Daily, says the newspaper has been hurt by the rapid rise of Internet media like Sina Corp in the past few years."
- According to Shanghai-based iResearch, China's online ad market was worth 3.13 billion yuan (US$391.2 million) last year, up 7.6 times from 2001. The market is forecast to hit 4.6 billion yuan (US$575 million) this year and 15.7 billion yuan (US$1.96 billion) by 2010. The revenues earned by ads agencies are not taken into account. China's total ad market was worth 316 billion yuan (US$39.5 billion), according to Nielsen Media Research.
- By the end of last year, China had more than 16 million bloggers, and 52 per cent of white-collar workers in China keep blogs, according to career consulting firm CBP Career Consultants Co Ltd.
The article does not point out that not all is gloom and doom in the print media industry: with less than a tenth of the population online, and plenty of increasingly wealthy people above the age of 40 who tend not to spend much time online, print media will remain an important advertising channel.
On the same subject, there are some Economist and Financial Times articles about the Internet's increasing importance to the advertising world linked below.
Links and Sources
Jobs in China
Henry on The Eurasian Face
Caroline W on Big in China
Michael on Julia Lovell on translating Lu Xun's complete fiction: "His is an angry, searing vision of China"
Brandon K. on Clueless academic takes on popular fantasy novels
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
Books on China
The Eurasian Face : Blacksmith Books, a publishing house in Hong Kong, is behind The Eurasian Face, a collection of photographs by Kirsteen Zimmern. Below is an excerpt from the series:
Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
Pallavi Aiyar's Chinese Whiskers: Pallavi Aiyar's first novel, Chinese Whiskers, a modern fable set in contemporary Beijing, will be published in January 2011. Aiyar currently lives in Brussels where she writes about Europe for the Business Standard. Below she gives permissions for an excerpt.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas.
+ Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet.
+ David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.