Featured Video

Yao Ming shares a Coke with Liu Xiang

For the New Year, Yao Ming stops by Liu Xiang's place to see how his recovery is progressing. Coca-Cola features prominently in this video broadcast on CCTV-News. Soft ad? Lots of people think so. (via Sina)

Chengdu Business News digs deeper:

Netizen suspicions are not groundless. This reporter confirmed that the contents of the video had come from a New Year party thrown by Dragon TV and Coca-Cola on the bank of Shanghai's Huangpu River. One highlight of the event was the presence of Liu Xiang's father Liu Xuegen who, connected via a trans-oceanic line with his son in far-off Houston, shared their first Coke of the new year. Afterward, Liu and Yao Ming presented individual New Year's greetings whose contents were the same as what CCTV-News later broadcast. So it's only natural that CCTV's broadcast of this video would lead to misunderstanding.

And via Leitie, a rant against soft ads with this video as a backdrop.

There are currently 1 Comments for Yao Ming shares a Coke with Liu Xiang.

Comments on Yao Ming shares a Coke with Liu Xiang

life is a soft ad.

China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives