Danwei FM tag:www.danwei.org,2007:/fm//3 2007-08-09T03:01:58Z Podcasts on media, advertising, and general business issues in China. Movable Type 3.2 China Businesscast: Olympics Marketing Part 2 tag:www.danwei.org,2007:/fm//3.6954 2007-08-09T02:07:43Z 2007-08-09T03:01:58Z Ambush marketing in the Beijing Olympics: how your brand can get in on the action. Robert Ness www.danwei.org Part 2: Ambush marketing: non-sponsors taking advantage of the Olympic hype and the associated risks.
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Trying to get a piece of the action

I continue with Imagethief and Tom Doctoroff on the Olympics, this time tackling the idea of "ambush marketing", the way non-sponsors can get in on the Olympic action. Imagethief gives us examples of ambush marketing and warns us of the legal trouble that companies could find themselves in down the road if they attempt this type of campaign.

Tom Doctoroff, CEO Greater China of JWT, seems more optimistic about the opportunities for non-sponsoring brands, and gives good examples.

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]]> China Businesscast: Models for Online Video Sharing (Part 2) tag:www.danwei.org,2007:/fm//3.6917 2007-08-04T07:45:46Z 2007-08-04T10:33:34Z Gary Wang, CEO of Tudou, talks about the behavioral advertising platform used on his video sharing website. Robert Ness www.danwei.org garywang.jpg
Gary Wang, CEO of Tudou
In part 2 of our feature on ad models for Chinese video-sharing sites, I talk to Gary Wang, CEO of Tudou about their new advertising platform. This platform uses behavior-tracking algorithms to target ads to users. Gary calls this the "holy grail" of the video-sharing space.

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]]> China Businesscast: Models for Online Video Sharing tag:www.danwei.org,2007:/fm//3.6883 2007-07-31T13:44:55Z 2007-07-31T14:46:19Z Victor Koo, CEO of Youku.com, talks about online advertising models for video sharing websites in China. Robert Ness www.danwei.org youkulogo.gifOnline video sharing sites in China have to answer the same question that all online media sites--how do you monetize? In this feature, we hear answers to that question from two well-known players in the high profile online video sharing space in China.
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Victor Koo of Youku.com
Victor Koo is CEO of Youku.com, a video sharing site that came relatively late to the video sharing game but has still commands a large share of total traffic in the space. Victor Koo brings rich experience in online media from his tenure as president of Sohu.com to the table as well.

After Victor Koo introduces advertising for video sharing in part 1 of this feature, we will hear from Gary Wang about Tudou's new advertising platform in part 2.

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]]> China Businesscast: The casual game trend in China's online gaming industry tag:www.danwei.org,2007:/fm//3.6806 2007-07-23T04:30:03Z 2007-07-23T06:01:41Z Intelligence firm Pacific Epoch's Paul Waide talks about the trend towards casual games in China's online gaming space. Companies mentioned include Shanda, Tencent, and Netease. Robert Ness www.danwei.org bloodelfmale.JPG
Good fun, but most would prefer virtual mah-jongg.
Despite the success of complex role playing games such as World of Warcraft among Chinese gamers, game makers are moving towards simpler and less involved games. In this episode Paul Waide talks about this trend towards casual games in China's online gaming industry. Paul Waide is Vice President of Content for JLM Pacific Epoch, a TMT industry intelligence firm based in Shanghai.

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]]> China Businesscast: Reasons SME's invest in China tag:www.danwei.org,2007:/fm//3.6788 2007-07-20T04:12:29Z 2007-07-23T04:22:56Z Interview with Kent Kedl of Technomic Asia about the motivations behind foreign SME's investing in China. Robert Ness www.danwei.org kentkedl.jpg
Kent Kedl

Growing numbers of small- to medium-sized foreign companies are investing in China. Why do they come and how are they faring?

Kent Kedl of Shanghai-based consultancy Technomic Asia has worked with more than 600 companies setting up in China and is coauthor of The China Ready Company.

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