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Front Page of the Day
The biggest brands in Chinese mediaPosted by Joel Martinsen, June 3, 2008 3:16 PM
What's today's top news story? According to the Yangtse Evening Post, it's the fact that the Yangtse Evening Post is one of China's top 500 brands. The stop-the-presses excitement conveyed by the front-page headline (and the title of the story inside: "The words 'Yangtse Evening Post' are worth 4.755 billion') would be understandable if this were a major accomplishment for the newspaper, but in this case, the story's not even news: according to the subhead text, the Yangtse Evening Post brand sits at #154 overall, up 13 from last year. In fact, the paper has been ranked in the top 500 for each of the past five years, ever since the World Brand Lab rankings were first issued. Forty-eight national media brands made the list. Here's how the top 15 stacked up (values are in billions of yuan):
The real lead story today was a fire in a vendor's stall underneath the famed Yangtze River Bridge in Nanjing. The fire blazed for more than an hour before firefighters were able to extinguish it, at which point they discovered that it had caused significant damage to the underside of the bridge. The paper quoted a 60-year-old woman who reported a rumor that the fire was sparked by a mosquito coil, but this was not confirmed by firefighters. In other headlines, a fire broke out at Universal Studios in Hollywood, Jiangsu has found no cases of the human immunoglobulin that killed six in Jiangxi, and Jiangsu TV will air a live broadcast of the NBA finals. |
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Comments on The biggest brands in Chinese media
What about the paper dearest to my heart, 良友 ？ Surely their innovative technique of running articles on the central column and the revenue they get from male vitality elixir ads must be good for something.