|
Front Page of the Day
The biggest brands in Chinese mediaPosted by Joel Martinsen, June 3, 2008 3:16 PM
What's today's top news story? According to the Yangtse Evening Post, it's the fact that the Yangtse Evening Post is one of China's top 500 brands. The stop-the-presses excitement conveyed by the front-page headline (and the title of the story inside: "The words 'Yangtse Evening Post' are worth 4.755 billion') would be understandable if this were a major accomplishment for the newspaper, but in this case, the story's not even news: according to the subhead text, the Yangtse Evening Post brand sits at #154 overall, up 13 from last year. In fact, the paper has been ranked in the top 500 for each of the past five years, ever since the World Brand Lab rankings were first issued. Forty-eight national media brands made the list. Here's how the top 15 stacked up (values are in billions of yuan):
The real lead story today was a fire in a vendor's stall underneath the famed Yangtze River Bridge in Nanjing. The fire blazed for more than an hour before firefighters were able to extinguish it, at which point they discovered that it had caused significant damage to the underside of the bridge. The paper quoted a 60-year-old woman who reported a rumor that the fire was sparked by a mosquito coil, but this was not confirmed by firefighters. In other headlines, a fire broke out at Universal Studios in Hollywood, Jiangsu has found no cases of the human immunoglobulin that killed six in Jiangxi, and Jiangsu TV will air a live broadcast of the NBA finals. |
Partner Links
Jobs in China
Recent Comments
AllSeeingE on
Send a postcard to the future
Peter Andr on
Cats and dogs in the animal cruelty law
hanmeng on
Al Jazeera on potential dog meat ban
singingblu on
2012: a disaster movie not suitable for children
NINGT on
Goons and thugs
Len Chiu on
The body in the lake
Christie on
Pole dancing: for fitness, not about sex
Media Partners
Visit these sites for the latest China news
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
 Recommended blogs and new media
Books on China
 Diamond Hill by Feng Chi-shun: Feng's memoir Diamond Hill describes an era of gambling and gangsters, Suzie Wong and squatter villages, fires and food stalls, and the Kowloon Walled City and its white powder. "A time when people were poor, but life was rich," he says. The world that he grew up in no longer exists, but his book - the first ever on the Diamond Hill refugee settlement, in either Chinese or English - offers a candid picture of what life was like for most Hong Kong residents in the 1950s.
William A. Callahan's China: The Pessoptimist Nation: China: The Pessoptimist Nation shows how the heart of Chinese foreign policy is not a security dilemma, but an identity dilemma. Through a careful analysis of how Chinese people understand their new place in the world, the book charts how Chinese identity emerges through the interplay of positive and negative feelings in a dynamic that intertwines China's domestic and international politics.
The WTO ruling: a half victory at best: In August 2009, a World Trade Organization panel ruled against China's system of monopoly control over entertainment products. Was this the victory supporters hailed as the dawn of a new day for American and global entertainment companies in the China market?
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Street hawker cries of Beijing (2006.12): Yang Changhe demonstrates hawker's cries in a video shot by Muzimei. + New Weekly: Do Chinese kids know anything about traditonal Chinese culture? (2004.06): Q: Do you know what China's four great inventions are? Paper, printing, the compass and gunpowder 49.3% know all four, 37.3% get one or more wrong, 13.3% don't know at all (2004.06.12) + Some questions about SARFT's full-stop for Red Question Mark (2007.09): SARFT axes Red Question Mark (红问号). He Dong (何东) responds.
Danwei Archives
Danwei Feeds
Via Feedsky
 (on the mainland)or Feedburner  (blocked in China) Main feed: Main posts (FB has top links) Top Links: Links from the top bar Danwei Jobs: Want ads Danwei Digest: Updated daily, 19:30 |
 |
Chinese media, advertising, and urban life. |
|
tweet
facebook
bookmark
HaoHao
digg
Comments on The biggest brands in Chinese media
What about the paper dearest to my heart, 良友 ？ Surely their innovative technique of running articles on the central column and the revenue they get from male vitality elixir ads must be good for something.