|
Front Page of the Day
CCTV rakes in big ad moneyPosted by Eric Mu, November 19, 2008 3:25 PM
 The New Express November 19, 2008 At its annual prime-time ad auction yesterday, CCTV announced that the total bid value for its TV channels in 2009 topped 9.2 billion yuan, a jump of 15.4% from last year's 8.2 billion yuan. Kweichow Moutai, a well-known distillery, reportedly won the 15 second ad spot right before the 7pm Network News Broadcast with a bid of 51 million yuan, and the sponsorship rights for the 7pm time check with a bid of 32 million yuan. Sichuan-based Langjiu, another liquor manufacturer, bid 71 million yuan to sponsor 2009's poll of viewers' favorite Spring Festival Gala performances. The Spring Festival Gala time-check sponsorship was sold to Guangdong-based home appliances manufacturer Midea for 47 million yuan. CCTV has not yet announced its "bid king" for 2009. The title for the company that bid the most for ads on CCTV is currently held by dairy producer Yili, which spent 373.82 million yuan this year. Also: Baidu refrains its "bid ranking service" After the controversial service was exposed by the media, including a segment on CCTV, the company issued an official apology on November 17 for mismanagement on its marketing department. The New Express reported today that the company has also dropped keywords such as "cancer", "tumor" from its bid rank page. Links and Sources
|
Partner Links
Jobs in China
Recent Comments
Baigan Bha on
The hemp farmers of Jilin
长舟丫 on
Blockages
pholescot on
Beijing's toilet travails and a foreskin poem
Gongchandа on
Work resumes at Shaoguan toy factory
Media Partners
Visit these sites for the latest China news
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
 Recommended blogs and new media
Books on China
 Jasper Becker's City of Heavenly Tranquility: Many foreigners who lived in old Beijing and succumbed to its charms became more Chinese than the Chinese, preferring a fantasy China to the real one. Danwei publishes an extract from Jasper Becker's new book on Beijing: City of Heavenly Tranquility (Penguin and OUP) describing an enduring phenomenon.
Foreign journalists in China, from the Opium Wars to Mao : Paul French, author of a book on Carl Crow has written a book about the lives and exploits of foreign journalists reporting from China from the 1820s to 1949.
Earnshaw Books' Tales of Old Peking: Tales from Old Peking is available from Earnshaw Books, and like its sister, Tales from Old Shanghai is a book of fragments of information about periods, events or places in Beijing's history, collaging together pictures and text about eunuchs, concubines, the Lama Temple, Opium Wars, art, emperors, and a miscellany of other interesting topics
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ The horrors of SMS messaging (2007.09): Naraka 19 (地狱第19层), based on the Cai Jun (蔡骏) novel, gets neutered by SARFT. + Wang Xiaofeng: Why is SARFT so uptight? (2008.03): A translation of a Wang Xiaofeng blog post about SARFT and their ban on actress Tang Wei. + Is there such a thing as Chinese indie music? (2006.06): Blogger Wan Yi writes about the sad state of Chinese independent record labels.
Danwei Archives
Danwei Feeds
Via Feedsky
 (on the mainland)or Feedburner  (blocked in China) Main feed: Main posts (FB has top links) Top Links: Links from the top bar Danwei Jobs: Want ads Danwei Digest: Updated daily, 19:30 |
 |
Chinese media, advertising, and urban life. |
|
tweet
facebook
bookmark
HaoHao
digg
Comments on CCTV rakes in big ad money
They would! I wonder how the rankings would change if you calculated advertising per viewer. Maybe not a lot, but when you're a state owned television monopoly this kind of news doesn't mean much.
Does the article refer to 美的？Their English name is Midea, I think
[Thanks. -JM]