Front Page of the Day

Additives turn ordinary rice into gourmet Wuchang Rice

Tibet Business Daily, July 14, 2010

FAKE screams the headline on today's Tibet Business Daily.

Aromatic rice from Wuchang, Heilongjiang Province, is considered one of the best types of rice in China. In 2009, the General Administration of Quality Supervision, Inspection and Quarantine recognized the rice as a local brand, and it sells for considerably more than ordinary rice.

Just 800,000 tons of Wuchang Rice are produced every year, but up to 10 million tons are sold. According to reports by CCTV and Xi'an Evening News reprinted in today's Tibet Business Daily,rice processors in Xi'an have been adding fragrance to ordinary rice and selling it as Wuchang Rice:

Over the course of several days, this reporter visited a number of workshops in and around the Xi'an Grain and Oil Wholesale Market. Although much of the rice used by these processors bore the Wuchang label, it was actually a combination of rice from Hubei, Jiangsu, and the northeast that was masquerading as Heilongjiang Wuchang Rice.

To give the fake rice its aroma, a fragrance was added during processing. This was an open secret. Workers said that half a kilo of fragrance could aromatize ten tons of rice.

Managers in charge of several workshops said that because its price was cheaper than true Wuchang Rice, their rice sold quite well, and was mainly marketed in Henan, Shanxi, Sichuan, Qinghai, and Gansu.

Links and Sources
There are currently 1 Comments for Additives turn ordinary rice into gourmet Wuchang Rice.

Comments on Additives turn ordinary rice into gourmet Wuchang Rice

It's actually very easy to give rice flavor by yourself. Just add a slice of fresh ginger and one bay leaf when you cook it. Tastes so much better then boring white rice.

I wonder why nobody in China had this idea before the last 5000 years.

China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives