|
Front Page of the Day
Red letter dayPosted by Eric Mu, August 8, 2008 2:39 PM
![]() Eight page ad wrap around for the Beijing Youth Daily, August 8, 2008 The day of the Olympic Games turns out to be a rather boring news day for newspaper front pages in China, but it's really good for advertising. The image above shows four pages of an eight page advertising wrap around for the Beijing Youth Daily, the highest circulation morning newspaper in the capital. The copy reads:
But if you are looking for real news, there does not appear to be much going on aside from the already over-reported opening of the Olympic Games. To make such a comparison maybe is inappropriate for the occasion, but the newspapers' special Olympic layouts are reminiscent of the sad days after the earthquake when the front pages ran full page photos with inspirational, upbeat slogans printed in bold type. However, the depressing black of the earthquake front pages has been replaced by auspicious red, and it seems that all newspapers nationwide have used red abundantly to create an atmosphere of euphoria. Also notable is the ubiquity of images of the Bird's Nest on the front pages. It seems the days when the construction drew lots of criticism for one reason or another are long gone and there is little doubt that the stadium will be be welded into the collective memory of the Chinese people for the pride and glory it represents.
There are currently 0 Comments for Red letter day.
|
Partner Links
Jobs in China
Recent Comments
affordabe on
Blogspot unblocked, but Blogger is blocked
Adam J. Sc on
Snow in Beijing
Peter Kauf on
Bound feet in China
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
![]() Recommended blogs and new media
Books on China
Xujun Eberlein's Apologies Forthcoming: Hong Kong's Blacksmith Books has published a short story collection by Xujun Eberlein.
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine - 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ The 'national' in National Day (2006.10): Xiao Feng writes about China's national flavor, national curse, national bird, national car, and so forth, Dongfang Yu writes on the true meaning of China's National Day in the age of angry youth. + Don't ask so laowai don't have to tell (2008.07): An essay was written by Geremie Barmé, scholar, filmmaker and author of the new book The Forbidden City. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet.
Danwei Archives
Danwei Feeds
Via Feedsky
or Feedburner |





