this is not a hoax. see here

http://www.baidu.com/s?wd=%D6%D0%B9%FA%BA%EC%CA%AE%D7%D6%BB%E1%D7%DC%BB%E1&cl=3

here is the source from xinhuanet

http://www.xinhuanet.com/chinanews/2008-02/03/content_12403222.htm

and from the redcross china official site in baidu, but cannot visit directly
http://www.baidu.com/s?tn=monline_dg&ie=gb2312&bs=%BA%EC%CA%AE%D7%D6%BB%E1&sr=&z=&cl=3&f=8&wd=site%3Awww.redcross.org.cn+1069999301&ct=0

you can open www.redcross.org.cn first, than input "/tu3.html" in the rear
http://202.108.59.10/tu3.html

speaking about donations -it's interesting to note that China media (im mainly talking about xinhua net) has not reported on any of the countries which have offered to help -including Australia, US etc. I checked our local newspaper and it reported to us that China has declined international help at this point of time.

Just search 1069999301 on gov.baidu.com, you will find reliable posts:
http://www.baidu.com/s?tn=baidugov&wd=1069999301

http://www.chinaview.cn/08quake/world.htm

maybe you didn't look very hard.

xinhua also reported on china asking for satellite photos, and that, amongst others, japan has already responded.

anon,
You are wrong. It is covered on xinhua. The call with Bush was prominently displayed. There are even videos. There are also press briefs from the foreign ministry saying they can accept money or material but not personnel help at this moment due to transportation difficulties. I am disappointed that they didn't take personnel help. Even if big equipment can't be shipped in on short notice, more sniffer dogs, portable equipments, rescue and medical experts etc couldn't hurt.

it came from 10086, the number I get all my China Mobile updates from. Here's the full message:

中国移动和中国红十字会开通短信捐款平台为地震灾区捐款，发送1或2至1069999301即可捐款1或2元，中国移动也将本次短信通信费捐款灾区。地震突袭，难关共赴，危难时刻倍感生命珍贵，亲情无价，天论身处何地，一定给您的家人和朋友报声平安。

隐性显摆帖，鉴定完毕。