|
Intellectual Property
From Hollywood to Haute Couture
|
Partner Links
Jobs in China
Recent Comments
Gareth on
Gamble your life away in ZT Online
Inst on
The Mouse looms over Shanghai
Anonymous on
Giant Mao Zedong stands alone in the autumn cold
Joel Marti on
A centenarian monk reads the newspaper
little Ale on
Those damned English experts
Media Partners
Visit these sites for the latest China news
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
 Recommended blogs and new media
Books on China
 Xujun Eberlein's Apologies Forthcoming: Hong Kong's Blacksmith Books has published a short story collection by Xujun Eberlein.
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine － 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ The Dazhai Spirit gets religion (2007.10): In a Window of the South (南风窗) feature on model village Dazhai (大寨), Li Xiangping (李向平) writes about the role religion, in the form of the Pule Temple, plays in the village's changing identity. + Will the Boat Sink the Water? a review by Göran Leijonhufvud (2006.11): Göran Leijonhufvud, former China correspondent of several Scandinavian newspapers, is now researching village elections in minority nationalities areas in Yunnan. + One Country, Two Versions (2005.02): CEPA eases co-productions between the mainland and Hong Kong, but does it undermine creativity?
Danwei Archives
Danwei Feeds
Via Feedsky
 (on the mainland)or Feedburner  (blocked in China) Main feed: Main posts (FB has top links) Top Links: Links from the top bar Danwei Jobs: Want ads Danwei Digest: Updated daily, 19:30 |
 |
Chinese media, advertising, and urban life. |
|
tweet
facebook
bookmark
HaoHao
digg
by Michael Rank.
Comments on From Hollywood to Haute Couture
by Michael Rank
I'm french and I found it's incredible the number of brand name that pretend to be french or to be popular in France. Especially in cosmetics...
What you described is very common in China. Whet i concern the most many brands are trying to trick the customers by using a brand extremely close to the great marks. One exemple, there are more than three or four brands using "valentino" : Louis Valentino, Jordan Valentino etc. Some use a name pretty french style and claimed that they are a franch brand, but well, of course, not true.
In Mianyang is a smart menswear shop named;
Wayne Rooney..Italy
Previously all the clothing had his moniker on the outside of each item. They have a badge which includes a football. The 'Italy' was bizarrely added during the World Cup !!
I wrote about this to a BBC programme and my letter was read out. They were incredulous...."who would ever wear clothes with his name on it?" asked one presenter."No-one in UK" replied another. In UK he is known as a football star but also as a yob with little education and aggressive ways....not exactly David Beckham in looks either.
Strangely even though I pass this shop twice a day I have NEVER seen anyone actually shopping or brousing inside....never !
Unless these companies or individuals have registered these words as trademarks in China, the use of those names is probably legal. Unlike the US and Britain, China is a first to file country. This means whoever registers the trademark gets it. If you do not want someone using your name, LEGALLY, in China, you need to register it before they do.