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From Hollywood to Haute Couture
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by Michael Rank.
Comments on From Hollywood to Haute Couture
by Michael Rank
I'm french and I found it's incredible the number of brand name that pretend to be french or to be popular in France. Especially in cosmetics...
What you described is very common in China. Whet i concern the most many brands are trying to trick the customers by using a brand extremely close to the great marks. One exemple, there are more than three or four brands using "valentino" : Louis Valentino, Jordan Valentino etc. Some use a name pretty french style and claimed that they are a franch brand, but well, of course, not true.
In Mianyang is a smart menswear shop named;
Wayne Rooney..Italy
Previously all the clothing had his moniker on the outside of each item. They have a badge which includes a football. The 'Italy' was bizarrely added during the World Cup !!
I wrote about this to a BBC programme and my letter was read out. They were incredulous...."who would ever wear clothes with his name on it?" asked one presenter."No-one in UK" replied another. In UK he is known as a football star but also as a yob with little education and aggressive ways....not exactly David Beckham in looks either.
Strangely even though I pass this shop twice a day I have NEVER seen anyone actually shopping or brousing inside....never !
Unless these companies or individuals have registered these words as trademarks in China, the use of those names is probably legal. Unlike the US and Britain, China is a first to file country. This means whoever registers the trademark gets it. If you do not want someone using your name, LEGALLY, in China, you need to register it before they do.