This is the Chinese logo of Durex condoms:

There may be another intellectual property issue as well: the Chinese name is jieshi bang which is the Chinese rendering of 'James Bond'.

It is unclear whether the 'Jiss' in 'Jissbon' is an intentional reference to the slang term for semen.

In related news, the China Daily has an article about the Durex sex survey. Written in Chinglish, the article is credited to the People's Daily.

A Chinese has 19.3 sex partners, on average: Durex

Durex 2004 Global Sex Survey showed the Chinese have the most per capita sexual partners as 19.3, while with the most gloomy sex ardour.

Each Chinese has on average 19.3 partners toping the sex league table where an worldwide average number is just 10.5, according to the world's biggest condom maker, Durex.

It makes one doubt how the Chinese possess so affluent partners while with world low sex drive, ranked the last seven in the world, also revealed the Durex survey...

...dmittedly, extramarital affairs and those before marriage in China are on the rise as the Chinese people have been influenced by the Western sex liberation concept and liberated from the traditional ethical code.

However, it must be scaring if the number of partners of the Chinese is at the world's top. The fact is, in the eyes of Westerners, China after the opening-up has still not realized sexual liberation.

Chinese view on sex arouses introspection among Westerners. Just not long ago, Western scientists praised Chinese traditional view on marriage, reckoning that prudent and responsible conception on family and marriage, and keeping loyal to sex, are conducive to preventing AIDS (Acquired Immunodeficiency Syndrome) from spreading and is worthwhile for people in the western world to learn.

Isn't it contradicting when Durex placed the Chinese people atop the world's rankings on sexual partners?

Increasing partners is not a tendency worth optimism. However, it is not necessary to curb such an unhealthy phenomenon through exaggerating the statistics. In fact, every thing can be clear if we know what Durex is.

Durex, the world's most well-known condom producer, "has always been caring the health of the masses and dedicated to public benefit". That is why there has been the so-called largest-ever survey on sex.

The entire article is here.

UPDATE: Here's an ethical question: the image above is a screenshot from the Jissbon website: is that an IPR infringement. Or is it fair use?