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Intellectual Property
Nice work if you can get itPosted by Jeremy Goldkorn, May 28, 2004 7:12 PM
  You're doing some design and copywriting for Air China's five-times-a-week flight between Beijing and Ha'erbin. You spend a day brainstorming, coming up with all kinds of crazy ideas. None of them seem to work. And then, in a moment of brilliance, you come up with a winning concept: put a big red '5' with a black drop shadow in the middle of the ad. Nice day's work. Except that it was the guy from Dragonair who did it. Dragonair (which has 8 weekly flights between Beijing and Hong Kong) is here; Air China is here. If you would like to be notified everytime Danwei reports on intellectual property issues, please send an email to ipr@danwei.org. If you send an email, it will be received by a human being, not by an automated marketing database. We promise not to email bullshit to you.
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