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Intellectual Property
What does this woman want?Posted by Eric Mu, December 21, 2004 2:52 PM
 It is unusual to see the same photo used in two different ads for different companies, but it just happened in Beijing. The real estate ad on the left was published in newspapers in April this year in Beijing. The woman seems to want a nice comfortable apartment.  This month, the same photo has appeared on an ad for Beijing Wuzhou Female Hospital which claims to care about the health of urban women most. The hospital has started a large print advertising campaign in Beijing. Now the woman wants good health. It's not easy being a stock photo model. |
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