Posted by Joel Martinsen on Monday, May 14, 2007 at 6:47 PM
Before: Baidu search!
After: Baidu it!
Baidu has taken the final step in turning its name into a verb. The company has been using 百度一下, "Baidu it!" in its advertisments for quite a while now, but last week it changed over its search button (the first image above is from a Google cached copy the version of 9 May).
The Baidu Fans website notes that the titlebar to the Baidu search page was changed to "百度一下，你就知道" (Baidu it and you'll find out) back in February. The Fans website also contains a historical overview of the metamorphosis of Baidu's homepage.
In a blog post, Zhai Hua wonders why Baidu isn't afraid of diluting its trademark and "genericiding" its brand:
Note: This post previously included a mistaken back-translation of 席梦思 - "thinking and dreaming on the mat." A reader has written in to inform me of the name's actual literary pedigree: it comes from the line 日有所思，夜有所梦, which refers to something that fills both your waking and sleeping thoughts. So Simmons is something consumers will long for even in their dreams.
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