An old jingju actor.

Zhao, formerly a minister with the State Council Information Office, currently serves as vice-director of the CPPCC Foreign Affairs Committee. He's also the author of a number of books that deal with foreign attitudes on China. His latest book, In One World (在同一世界) is a collection of 101 short pieces on cultural interaction.

Earlier this month, Zhao opened a blog on Sina, making him the highest-level government official who openly blogs. What motivated him to start blogging? He answered that question in a letter to his readers (excerpted):

Let me answer this question - What's your reason for setting up a blog? For those 101 short articles I wrote 120 pieces. As I was about to finish up I didn't feel any less of a burden; on the contrary, I felt unsettled. I said to the folks at Liaoning Publishing House, it it OK? Will people like it? So I had the idea of checking it out online. If no one pays any attention, then pack it in - what's the use of wasting paper and ink?

As for the several books that were published in recent years, because they've been printed many times over, and because of their length, it's likely that only excerpts will appear, as a sort of online "make-up exam."

Zhao has his assistants handle blog posting, but he says that he'll read the feedback even if he has no time to respond. So it looks like it's more of a promotional website than a blog.

Still, he has racked up nearly half a million visits in less than a month, so perhaps we can expect the losers of the upcoming party congress session to seek appreciation from netizens instead.

Zhao's most recent post (currently at roughly 26,000 views) concerns Peking Opera - specifically, the English translation of the name, which he feels is misleading:

Jingju is not "Beijing Opera"

by Zhao Qizheng

I once talked with some French literati about how to strengthen the spread of Jingju throughout the world. We all felt that there were three representative forms of world drama: opera, ballet, and China's jingju. Someone then added kabuki.

A French person who had studied Chinese culture said that translating jingju as "Peking Opera" gives foreigners the misconception that it refers to opera like La Traviata or Carmen, performed in Beijing. Hence their curiosity may not be strong enough for them to check it out. The vastly different characteristics of jingju and western opera mean that conceptually they should never be confused. The rest of the people said they hadn't ever seen jingju, so they just understood it as "opera." The outcome of our discussion was that, seeing as jingju is one of China's artistic treasures, it ought to be transliterated as "Jingju," just as Japan's 歌舞伎 is transliterated according to Japanese pronunciation as "Kabuki." Similarly, the Japanese spoken performing art "manzai" (漫才) is transliterated phonetically into English; China's 相声 (xiangsheng) is translated as "cross-talk," but native English speakers have no idea what it means. As Feng Gong once told me, xiangsheng is xiangsheng, so the English translation should naturally be "Xiangsheng."

Regarding the translation of "jingju," a few years ago I asked Mei Baojiu [son of opera star Mei Lanfang], as well as a senior lexicographer in Shanghai, and they both felt that the transliteration "jingju" was most appropriate. Translating for meaning wouldn't be precise.

But other people say that "Peking Opera" has been used for so long (I think it's safe to say that this translation began to be used in the US after Mei Lanfang first brought jingju to America in 1930), that there's no chance of misunderstanding. But this really isn't the case - Chinese people may not misunderstand, but I've asked many foreigners and they don't really realize that jingju and opera are two different things. Korea changed its Chinese name from 汉城 to the transliteration 首尔 (Seoul), and wasn't that recognized after a year or two of effort?

I still believe that, in order to rectify its name internationally, jingju should be "jingju" in English, rather than losing its Chinese characteristics in a translation. This will definitely be advantageous to the international spread of jingju.

I did a search for the keyword "Kabuki" on Google, and it returned more than 3 million results. With "Peking Opera," there were only 600. I browsed each of the websites of China's four major theaters, and I found that apart from one out-of-date English program guide, there was no English-language content. As we yearn to spread jingju to the world, this is something that must be done at once, and it is something that is not difficult at all!

Zhao's effort to return Chinese characteristics to the English name of Peking Opera follows other efforts on behalf of improved names, mostly aimed at the quality of English translations. Beijing is currently attempting to translate menu items into standarized English before the Olympics, and there have been complaints that the Ministry of Communications and other similar agencies have misleading names. But the idea behind "jingju" is more akin to the drive to change the name of the Chinese dragon.

Zhao does have a point - Peking Opera isn't part of the European operatic tradition, so the name could indeed be misleading. However, he seems to have overstated his case a bit. Googling the string "Peking Opera" currently returns 333,000 results; "Beijing Opera" returns 230,000. Zhao may have searched for a bastardized translation like "Peiking Opera", which returns a paltry 555 hits.