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MSN Messenger & Toyota Earthquake Donation Campaign

Posted by Adam J. Schokora, May 16, 2008 2:55 PM
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Digital CSR
Related to yesterday's post, MSN together with Toyota (Guangzhou) has launched a one-for-one donation campaign. For every MSN Messenger user that changes their screen-name to "(R) 彩虹连心 支援灾区" [trans (rough): Rainbow of United Hearts, Supporting & Assisting the Disaster Area], MSN will donate RMB 0.10 toward the effort to rebuild schools and the local education system in Sichuan / Wenchuan; Toyota matches MSN's donations.

Link here for details about the campaign. At the time of publishing, the campaign had already raised / donated RMB 160,047.60 [800,238 users x 0.20]. Digital corporate social responsibility, bravo!

 

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There are currently 12 Comments for MSN Messenger & Toyota Earthquake Donation Campaign.
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Comments on MSN Messenger & Toyota Earthquake Donation Campaign

Hi,

I think that's a wonderful idea and did it just after I read about it. Hope it helps the people over there and wish we have something like that for the vicitms in Myanmar (Birma).

Posted by: 唐哲 | May 17, 2008 4:12 AM

you will need to put '(R)' only :)

Posted by: Tiffany | May 17, 2008 9:35 AM

I read that it's only for MSN users in China. I'm in Singapore though. Does that mean that if I put the rainbow there it will not be counted and no donation will be made to the victims?

Posted by: Faith | May 17, 2008 9:55 PM

Will this work for non-MSN China users?

Posted by: hystericallyweird | May 17, 2008 11:15 PM

I'm changing my msn name to "(R) 彩虹连心 支援灾区" now! Ya,it is a good idea. I hope more and more people will join this campaign to help the victims.

Posted by: wen | May 17, 2008 11:20 PM

does it work for msn users that are not in China?

Posted by: pink | May 18, 2008 12:08 AM

'(R)'

Posted by: chermaine | May 18, 2008 12:12 AM

(R) 彩虹连心 支援灾区. It's a great idea, just that I'm unable to copy and paste to my msn nick. I've no idea why.

Posted by: shi ting | May 18, 2008 11:40 AM

That will make those Olympic red guards to forfeit their annoying "[heart] china" on their MSN name. Good move, Microsoft.

Posted by: eugo | May 18, 2008 1:16 PM

I'm Changing the Name no Matter wat,
As least More people Can SEE and when more people see it, MAYBE it will help~

Posted by: Kie | May 19, 2008 11:37 AM

How long is this event going to last? I wonder if I am too late to put a (R) now.

Posted by: K | May 25, 2008 2:36 PM

Has any1 thought about how Toyota is supposed to know if we got a Rainbow on our MSN ID or not? And how long we keep it there for?

Posted by: KY | May 28, 2008 3:05 PM

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