Internet

MSN Messenger & Toyota Earthquake Donation Campaign

FINAL.jpg
Digital CSR
Related to yesterday's post, MSN together with Toyota (Guangzhou) has launched a one-for-one donation campaign. For every MSN Messenger user that changes their screen-name to "(R) 彩虹连心 支援灾区" [trans (rough): Rainbow of United Hearts, Supporting & Assisting the Disaster Area], MSN will donate RMB 0.10 toward the effort to rebuild schools and the local education system in Sichuan / Wenchuan; Toyota matches MSN's donations.

Link here for details about the campaign. At the time of publishing, the campaign had already raised / donated RMB 160,047.60 [800,238 users x 0.20]. Digital corporate social responsibility, bravo!

There are currently 12 Comments for MSN Messenger & Toyota Earthquake Donation Campaign.

Comments on MSN Messenger & Toyota Earthquake Donation Campaign

Hi,

I think that's a wonderful idea and did it just after I read about it. Hope it helps the people over there and wish we have something like that for the vicitms in Myanmar (Birma).

you will need to put '(R)' only :)

I read that it's only for MSN users in China. I'm in Singapore though. Does that mean that if I put the rainbow there it will not be counted and no donation will be made to the victims?

Will this work for non-MSN China users?

I'm changing my msn name to "(R) 彩虹连心 支援灾区" now! Ya,it is a good idea. I hope more and more people will join this campaign to help the victims.

does it work for msn users that are not in China?

'(R)'

(R) 彩虹连心 支援灾区. It's a great idea, just that I'm unable to copy and paste to my msn nick. I've no idea why.

That will make those Olympic red guards to forfeit their annoying "[heart] china" on their MSN name. Good move, Microsoft.

I'm Changing the Name no Matter wat,
As least More people Can SEE and when more people see it, MAYBE it will help~

How long is this event going to last? I wonder if I am too late to put a (R) now.

Has any1 thought about how Toyota is supposed to know if we got a Rainbow on our MSN ID or not? And how long we keep it there for?

China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
laomo2010x80.jpg
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives