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Two new e-magazinesPosted by Jeremy Goldkorn, July 25, 2006 11:55 AM
![]() Back in the dot com boom, when many websites had no function except as hooks to hang a business plan on, there were quite a few 'e-magazines', especially in China. The basic idea was to take the format of a magazine, i.e. a back to front book, add some bells and whistles and put it online. This form of e-magazine is still around in China; here is a new one: The China Daily just launched Ni Hao From China, which seems to be a weekly e-magazine. Expect plenty of Peking Opera and old fashioned Chinese culture. In other news from the e-magazine front, Modern Media have acquired Coldtea.cn, an electronic youth magazine with several daughter publications including After 17, an e-magazine and club for "independent women". Text-based websites that are not searchable, it seems so 1990s. Background: Coldtea was founded in 2003. After 17 came to life last year. Here is an article and Danwei TV interview with Modern Media CEO Thomas Shao (邵忠).) Note: This article was amended after publication. Thanks to sabu for the corrections |
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Comments on Two new e-magazines
After 17 is not new, and it's not about "independent women", at most "independent girls".
Thanks Jeremy for pointing out these 2 "e-magazines", which are some kind of digital copies of paper magazines; I agree with you, and with your comment, non-searcheable products seems so out of date... but it is important to signal to your readers that nevertheless "digital magazines" or "digital books" either on or offline are still a very important subject today, because it becomes, even if rather late of course, increasingly important for some powerful people in some quarters... it is today increasingly a whole new concept and discovery for a whole generation of traditional, rich and powerful publishers of paper magazines and paper books, who are paying a lot of money right now increasingly and in emergency (to guys like me) in order to try to jump on the digital rocket which is going to atomize in a few minutes their empires (it includes the multimillion dollar law suites launched this year on several contintents against Google because it is digitalizing their out-of-print products, etc)... indeed these powerful aging moguls look themselves sooo late 1980s (or in fact sooo late 1920s)...but their names are still well-known, Hearst, Hachette, Mohn, Murdoch,... and these moguls still control most of the media worldwide and are the ones with the money in the media world. Funny this generation gap of people ignoring almost everything of the next generation and about what is coming sooo fast (for example some of these powerful executive I met a 2-3 years ago were still paying a few hundred million dollars for a well-known music megastore chain ...these executives in their 50s never had heard apparently of mp3, Napster and the agony of the music market written on the wall ! -obviously they don't talk much with their kids-...). So what may be obvious for you is not for others ...and worth some money.
The Ni Hao from China site just doesn't work. Links are dead.
That's odd, it works for me. Try copying and pasting this:
http://pub1.chinadaily.com.cn/ezine/flash/
Sorry, I meant the links within the magazine don't work. The cover comes up, but the story links from the contents page don't go anywhere when I click on them. Maybe it needs some extra Flash Player add on that I don't have. Usual China Daily problem - flashy site, mediocre content.
I remember when these emagazine phenomenon went wild and then died down again. in the states you have zinio holding a huge market share to digitalise magazines, and in asia u have misc ones. i found a couple of them all the way from naver.com to daum.net to fooyoh.com all using similar technology that mimcs the aesthetic feel of the magazine. its not quite like the real thing and doesnt have search but its sufficient in a reader's point of view, i guess it also makes you stay there too.