9,468 magazines in China

Here are some numbers about the magazine business from an article on Xinhua's website:

China reports growing number of magazine titles

China published 9,468 magazine titles with the relevant publishing generating about 17 billion yuan (2.29 billion U.S. dollars) in total annual output value.

The figures were released at a recent forum in Hangzhou, a tourist city in east China's Zhejiang Province, covering the development of science and technology magazines and periodicals in the country.

The forum said the 9,468 magazine titles published in an annual period that ended in late April, was up from 9,386 the previous year. It reported that 5,068 titles were for natural sciences and engineering technologies.

In addition, the magazines earned more than 3 billion yuan in advertising revenue, 10 times more than that of a decade ago.

What do they mean by "total annual output value"?

There are currently 3 Comments for 9,468 magazines in China.

Comments on 9,468 magazines in China

"output value" is probably 产值, so I guess they're talking about production value? I wonder if that's valuing the magazines at their retail price, or the price they fetch from recyclers...

新华网浙江频道11月17日电 (记者 张乐)截至2007年4月底,我国的期刊总数已达到9468种,期刊业已成为年产值超170亿元的一大文化产业。
"total annual output value"means “年产值”

hmm, RMB 3 billion in advertising revenue divided by 9,468 titles ... meaning each on average survive on a hefty RMB 316,857 *annually*? that's a pretty slim budget. Then again I suppose the vast majority would not be considered commercial titles and don't have any advertising revenue.

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