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Magazines
9,468 magazines in ChinaPosted by Jeremy Goldkorn on Monday, November 19, 2007 at 12:00 PM
Here are some numbers about the magazine business from an article on Xinhua's website:
What do they mean by "total annual output value"? |
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Comments on 9,468 magazines in China
"output value" is probably 产值, so I guess they're talking about production value? I wonder if that's valuing the magazines at their retail price, or the price they fetch from recyclers...
新华网浙江频道11月17日电 （记者 张乐）截至２００７年４月底，我国的期刊总数已达到９４６８种，期刊业已成为年产值超１７０亿元的一大文化产业。
"total annual output value"means “年产值”
hmm, RMB 3 billion in advertising revenue divided by 9,468 titles ... meaning each on average survive on a hefty RMB 316,857 *annually*? that's a pretty slim budget. Then again I suppose the vast majority would not be considered commercial titles and don't have any advertising revenue.