Britney on FHM China


FHM China's second issue is out. Britney Spears is on the cover, looking ready for some fetish action. The article does not mention her China Tour next year, which has been generating some controversy in China because the organizers were apparently told to make sure she does not wear clothing that is too revealing.

Advertisers in this issue of FHM include Calvin Klein Jeans, Valentino, Aupres, Mont Blanc, Audi and Mazda.

There are quite a lot of articles taken from international FHM editions, like an illustrated list of 50 extreme sports and the results of an FHM sex survey of Britain.


About 30% of the articles are locally produced, including a pull-out map of Shanghai showing places to park a car, and a spread on where celebrities in Beijing go for a drink. The celebrities and their bars include:

Zhao Wei: Red Moon
Rosamond Kwan (Guan Zhilin): Nuage
Xu Jinglei: Green T-house
Zhou Xun: Xingfu Huayuan
Li Xia: Hard Rock Cafe (poor girl)
Wang Fei: Neo Lounge
Lu Yan: Mix
Christy Chung (Zhong Liti): Vics

The most interesting answer is from pop singer Jin Haixin who goes to On Off, which is a gay bar.

Another locally produced article is a four page photo spread and article about Shanghai-based PR consultant Tara Wang (pictured).

FHM China is produced by the Trends Group who also publish Cosmopolitan, Esquire, China National Geographic, and Harper's Bazaar.
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