Magazines

Consume consume consume: the month in Chinese glossy magazines

Danwei.org presents a tour of Chinese glossy magazines circa February 2004.

The Morningside Group's Rich & Famous has Zhou Xun on the cover.

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Also from Morningside is twentysomething women's magazine Meimei, with Hu Jing and Li Quan on the cover.

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Marie Claire encourages us to enjoy sex:

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While the Trends Group's Cosmo encourages us to wear skimpy clothes.

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This is a long post: apologies to people with dialup connections.

Also from the Trend's Group, Harper's Bazaar has a large coverline: "City Men, a sexual comparison; the men of four cities: revealing personality, sexual ability, and sexiness"

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CIMG's Chinese version of teen mag 17 features Liv Tyler on the cover and lots of stuff to buy on the inside. Publisher Hung Huang is quoted in a recent Economist story (which you can find here):

Hung Huang, publisher of the Chinese version of Seventeen, an American consumer magazine aimed at young women, says that what is striking about this new consumer group is its similarity to those in developed countries. “The difference really comes from their consumption pattern compared with the generation before them in China rather than other societies,” she says. “They are like any teenagers that you would find in a rich suburb of Chicago or St Louis. They want the latest model, they want their computer, they want their camcorder, they want cool Swatches.”

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This is iLook, a women's magazine also produced by CIMG:

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Here is HIS (shishang caifu - fashionable fortune) which is produced by a subsidiary of the state-owned investment vehicle CITIC.

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Not too much notable on the cover, or inside the magazine, but they do have an ad for Maserati on the back.

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This is another CITIC publication: the Mainland version of Hong Kong's Wenhui Weekly, a trashy Chinese cousin of Paris Match, complete with photos of sexy girls and dead bodies.

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This issue contains an article about Paris' red light district along with usual war zone photographs and other tabloid delights.

This is Nanfang Group's Mangazine. Same idea as HIS - rich men and their hobbies, cars, the occasional babe. Move along.

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The February of Japanese-licensed Ruili. Makeup tips, loads of photographs of cheap fashion ideas, a woman's magazine reduced to the bare bones. But it probably the most widely read women's magazine in China.

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Ruili also produce pocket-sized books like this one.

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Each page has a photo of a different hair style, together with styling tips and other information that needs to more widely spread about in many parts of China.

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Anf finally Voyage, a new English language travel magazine for the China market, produced by the same team who do the That's series of city magazines.

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