Magazines

Cosmo spends a lot of money on ink and glossy paper

It's a fat 370 page book, but it's difficult to find anything to read in it: there are more than 150 pages of advertisments, not counting half page ads and advertorials. Advertorials in Cosmo use the same typefaces as other articles, but since they usually include large photographs with the advertiser's brand prominently displayed, it's not too difficult to tell. The magazine is like a brick. Is anyone actually seeing all those ads? Aside from hairdressers' assistants who can't afford Clinique for themselves?

cosmo_12.jpg

This month's large coverline is simply scintillating: 'Trendy 2003'. Go Cosmo, go!

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