Esquire: does size matter?


Size of the logo that is. This is Esquire China, which is produced by Trends Group who also publish FHM China. Can you spot the Esquire logo, way down underneath the large yellow Chinese characters that read 'shishang'? (Click on the image for a larger version.)

Like Cosmopolitan which is published using the same publishing licence and therefore uses the same Chinese name, Esquire China is a very bland magazine.

The only interesting article in the June issue is a story translated from the American Esquire about personal bodyguards. The cover boy is B-list actor Paul Walker.

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