Magazines

Losing The Face

There has been a lot of big talk lately from various Chinese media companies, and foreign media companies with an interest in China. But none of them seem to be onto this opportunity: to buy a foreign title with a perfect name for China:

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The Guardian reports:

The Face, the magazine that was once the epitome of cool, is to close after 24 years, unless a last minute buyer can be found.

Publishers Emap have decided that the monthly glossy - which was at the cutting edge of popular culture during the 1980s and some of the 1990s - is no longer viable...

The last issue of the Face, which was launched in 1980 and went on to become an icon of fashionable publishing with cover stars such as Kate Moss and David Beckham, will be published on April 8.

Emap acquired the title in 1999, but has seen its circulation fall in recent years to just 25,000 copies a month in the UK...

The Face was never a mass-market publication, but at its peak it sold over 70,000 issues each month.

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