Pre-emptive piracy: Hello, OK?

British celebrity gossip trash mag OK! is coming to China.

According to the Beijing News, the Chinese edition will be launched this month by Cinezoic Advertising, a Shanghai-based agency connected to a successful film production company.

Cut to the Northern Capital, where the homegrown celebrity rag Beijing Youth Weekly has long been using Hello as its English name and learning about layout from the international Hello!

Each issue of the Youth Weekly comes in two sections with the same cover layout. In what seems to be an act of pre-emptive imitation, Beijing Youth Weekly has recently started using OK as the English name of one of the sections.

The Beijing News report is online here, Cinezoic is here, and the Beijing Youth Weekly is here.

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