SCMP group gets contract for In Style magazine

On January 29, Danwei reported that Time Inc. executives were doing the China media rounds, looking for a local partner to do the Mainland version of In Style magazine.

According to Danwei sources, Time Inc. has now signed a licensing agreement with the SCMP Group, publishers of the South China Morning Post.

It might be a while before anyone actually sees the magazine though: The SCMP Group signed a licensing agreement with Dennis Publishing to publish Maxim China more than a year ago, but the magazine has yet to hit the newsstands.

In Style is a fashion magazine that shows readers how celebrities put their outfits together. Maxim is a lads mag.

In Style magazine
SCMP Group
South China Morning Post
Maxim magazine
Dennis Publishing

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