Magazines

SCMP group gets contract for In Style magazine

On January 29, Danwei reported that Time Inc. executives were doing the China media rounds, looking for a local partner to do the Mainland version of In Style magazine.

According to Danwei sources, Time Inc. has now signed a licensing agreement with the SCMP Group, publishers of the South China Morning Post.

It might be a while before anyone actually sees the magazine though: The SCMP Group signed a licensing agreement with Dennis Publishing to publish Maxim China more than a year ago, but the magazine has yet to hit the newsstands.

In Style is a fashion magazine that shows readers how celebrities put their outfits together. Maxim is a lads mag.

LINKS:
In Style magazine
SCMP Group
South China Morning Post
Maxim magazine
Dennis Publishing

China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
laomo2010x80.jpg
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives