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Media and Advertising
Chinese Internet stars and Mu Mu mollsPosted by Jeremy Goldkorn on Thursday, June 1, 2006 at 12:43 PM
Hedgehog Mu Mu: no advertising contract for her 1010job.com picked up JuHua Jie Jie (菊花姐姐) (the William Hung for China) for a series of TVC's earlier this year... Read the whole thing: China 'net stars commercial trend continues -- it includes plenty of images and analysis of BBS chatter about Tianxian MM. As blogging and podcasting become the new routes to fame and fortune in the entertainment business in China, people will try different methods of getting famous overnight. The easiest way is, of course, sex. A recent example: Earlier this month blog portal Bokee held a Blogging Babe competition, in which the winner was chosen based on votes from Netizens as well as a panel of judges. Criteria included both beauty and evaluations of the blogger babes' writing. One of the contestants, named Hedgehog Mu Mu (刺猬木木), posted nude pictures of herself to her blog, resulting in soaring traffic and a lot of votes from the public. She did not win the Bokee competition, but she got well-known enough to be interviewed by cynical Beijing video podcaster Pang Dahai (胖大海), who forces her to explain why she thinks her nude photos are art, and makes her look rather foolish (link to video below). Note: Hedgehog Mu Mu has nothing to do with the original Mu Mu, a girl in Shanghai who posted sexy video's of herself dancing and removing her clothes. The New York Times published a story about her in November last year, A Party Girl Leads China’s Online Revolution, but she declined to make revolution and gave up blogging in March this year. Links and Sources
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