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Media and Advertising
Does anybody actually read Chinese glossy magazines?Posted by Jeremy Goldkorn, March 24, 2006 2:12 PM
If you are ever visited by magazine advertising sales people in China, you will inevitably be subject to a boring PowerPoint presentation. You will see many pie charts that demonstrate how many "white collars" and "gold collars" read the magazine, and graphs illustrating the different types of content in the magazine and how the content appeals to the usually fictional reader demographics. But sometimes it seems that it does not matter what content is in the magazine: as long as it published with a free gift, sales will go up. This is a list of gifts that came with the March issues of a small selection of glossy magazines: - Vogue offered readers a make-up mirror. |
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Xujun Eberlein's Apologies Forthcoming: Hong Kong's Blacksmith Books has published a short story collection by Xujun Eberlein.
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine - 'the most interesting assignment I have ever been given'.
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