Media and Advertising

Drag racing in China; Sanlian and FHM

Sanlian_06Apr_s.jpg
Boy racers of Beijing

San Lian Life Week's April 3 issue features the cover line Drag racing youths. With the steadily-decreasing price of cars, speed-loving Chinese youngsters are taking to illegal drag racing with the same enthusiasm as their counterparts in other countries.

The 'boy racer' phenomenon has been a source of worry to parents and society all over the world since James Dean made drag racing famous in Rebel Without a Cause, and it's no different in Beijing.

The trend has become a subject of public discussion in Beijing since February 10 this year, when the police arrested two 20-year-old men for racing around the city's Second Ring Road at death-defying speeds - nearing 150kph, or fast enough to complete the circuit in under 13 minutes and place them in the Beijing racing pantheon with the legendary "Sir 13 of the Second Ring" (二环十三郎, a title the Sanlian article conspicuously avoids). The article profiles one of the youths, and looks at the influence on China's high octane youth culture of Formula 1, which entered the country in 2004 when Shanghai opened an F1 racing track.

FHM_06Apr_s.jpg
FHM cover girl: Zhang Lei or Japanese sex doll?

The April issue of FHM's Chinese edition gets in on the drag racing vocab trend, using the Chinese word for drag racing (飙 - biao1) in a coverline: You can drag race whatever you ride: Donkey, horse, camel: completely change your sluggish life.

Inside the magazine are adverts for automobile brands KIA and Buick, and a special section sponsored by Cadillac. The San Lian Life Week issue contains ads for Ford and Buick, as well as a co-branded ad for Nokia and BMW.

For more on drag racing in greater China, have a look at blogger Glutter's Hong Kong street racing section.

Links and Sources
Media Partners
Visit these sites for the latest China news
090609guardian2.png 090609CNN3.png
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
laomo2008fpA.jpg
Recommended blogs and new media
Books on China
Diamond Hill by Feng Chi-shun: Feng's memoir Diamond Hill describes an era of gambling and gangsters, Suzie Wong and squatter villages, fires and food stalls, and the Kowloon Walled City and its white powder. "A time when people were poor, but life was rich," he says. The world that he grew up in no longer exists, but his book - the first ever on the Diamond Hill refugee settlement, in either Chinese or English - offers a candid picture of what life was like for most Hong Kong residents in the 1950s.
William A. Callahan's China: The Pessoptimist Nation: China: The Pessoptimist Nation shows how the heart of Chinese foreign policy is not a security dilemma, but an identity dilemma. Through a careful analysis of how Chinese people understand their new place in the world, the book charts how Chinese identity emerges through the interplay of positive and negative feelings in a dynamic that intertwines China's domestic and international politics.
The WTO ruling: a half victory at best: In August 2009, a World Trade Organization panel ruled against China's system of monopoly control over entertainment products. Was this the victory supporters hailed as the dawn of a new day for American and global entertainment companies in the China market?
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Street hawker cries of Beijing (2006.12): Yang Changhe demonstrates hawker's cries in a video shot by Muzimei.
+ New Weekly: Do Chinese kids know anything about traditonal Chinese culture? (2004.06): Q: Do you know what China's four great inventions are? Paper, printing, the compass and gunpowder 49.3% know all four, 37.3% get one or more wrong, 13.3% don't know at all (2004.06.12)
+ Some questions about SARFT's full-stop for Red Question Mark (2007.09): SARFT axes Red Question Mark (红问号). He Dong (何东) responds.
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main feed: Main posts (FB has top links)
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30