Media and Advertising

ESWN + Danwei + phone call = New York Times story

How to write a story for the New York Times:

Take an ESWN translation of a Massage Milk post about Xu Jinglei's blog and advertising.

Stir in a Danwei translation of a Hong Huang post about Chen Kaige and the steamed bun affair.

Call up Xu Jinglei and Sina for some filler quotes, mix it all up and voila! A New York Times story is ready to serve: Chinese Bloggers Grapple With the Profit Motive.

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