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Media and Advertising
Ling Long magazinePosted by Jeremy Goldkorn, November 18, 2005 6:02 PM
Ling Long (玲瓏 or 玲珑) was a women's magazine published in Shanghai from 1931 to 1937. The East Asian Library of Columbia University has put its near-complete collection of the magazine online. This is from the Ling Long website: Every female student had an issue of Linglong magazine in hand during the 1930s. On the one hand, Ling Long imparted the beauty secrets of movie stars, and on the other hand instructed "beautified" and "made up" girls how to keep close guard against the attacks of men, because all men harbor bad intentions. True dating is dangerous, but marriage is even more dangerous, because marriage is the tomb of dating. More about Ling Long, from the Columbia University website: Between 1931 and 1937, the Sanhe publishing company, located on Nanjing Road in Shanghai, published Ling long magazine, which they called Linloon magazine in English. This pocket-sized weekly stood only 13 centimeters high. According to the first issue, the magazine cost seven fen (7/100ths) of a foreign ounce of silver or 21 copper coins and an extra two fen (2/100ths) of a foreign ounce of silver in other cities. Mr. Lin Zecang was the main backer of the magazine. The editorial board included Mr. Zhou Shexun (entertainment), Ms. Chen Zhenling (women's features), and Mr. Lin Zemin (photography). Both men and women contributed photographs and articles, though the majority of articles appear to have been written by women as indicated by the title nushi (lady) placed next to their name. Links and Sources
Two other noteworthy sites that have extensive archives of 20th Chinese historical materials are: |
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