Media and Advertising

Michelin Guide comes to China

Chinese tourists get clued in to classical Europe.
More evidence of the growing international tourist class in China - Michelin has published its first guide on the mainland, Classic European Tours.

The book covers attractions, restaurants, and hotels in Western Europe (except for Portugal), and has lots of pretty pictures. It is published by Guangxi Normal University Press and has a sticker price of 58 yuan.

Michelin has a travel section on its Chinese website, but it does not yet list the book.


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