Media and Advertising

Pink China rising

Hello boys

Yet another slick-looking Chinese gay magazine — Manse (男色) or 'the color of man' — has launched in China, although it is only available in electronic format.

Apparently based in Beijing, Manse's website has feature stories, bulletin boards and photo galleries, and also offers the option to download an 80 MB file containing an entire issue of the magazine, which is designed to look like a print magazine.

The contents are mostly slightly homoerotic fashion photos. There are some advertisements. One of them is a spoof iPod ad, no doubt downloaded from the Internet, that says: 'If you don't have an iPod, you're a loser', so it is unclear whether any of the other ads are from paying clients. Chasing after the pink dollar in China is probably going to be more difficult than the quest for "white collars' that most glossy magazines claim as their mission.

Links and Sources
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives