|
Media and Advertising
Budgets and boring TVPosted by Jeremy Goldkorn, June 8, 2006 8:48 PM
The new issue of AdAge China is online. Two items of interest: - A profile of Sam Flemming, CIC Data founder and accidental China Daily contributor; - A column by China ad agency veteran Larry Rinaldi, in which he describes his anguish after watching a week of May 1 holiday week TV, "surfing aggressively morning and night," covering "60 to 70 channels, from terrestrial broadcasters like the national network CCTV, Beijing TV and Shanghai TV to satellite channels based in provinces like Anhui, Hunan and Jilin to small local channels". Excerpt:
Read the whole thing here: Tech specialist Larry Rinaldi - Watching Labor Day Television
There are currently 3 Comments for Budgets and boring TV.
Comments on Budgets and boring TVIf stations will barter time for content, then why aren't more content providers using this to get around the miserly fees stations pay? Or... Why bargain for $25 an episode if you can get x% of the time to sell for considerably more? There is doubtless a reason for this, but I don't catch it in Rinaldi's article. And yes, when my local friends turn on Chinese tv, I retreat to a book or the computer. because the tv stations are greedy and the tight government regulations mean that they can get away with screwing over the production companies. with no competition they can do whatever they want and maximize the profits for the tv stations themselves. it's the capitalist system with chinese characteristics at work. the ultimate loser here is chinese culture and media. A big part of this is indeed the corruption at the programming level. For example, last year's (big TV event I think I'd better not name for libel reasons) had a fairly large budget for music. However, only 50% of that was available to the company with the successful tender, as part of the deal required them to return half the budget, only in cash, to the programme director. What can the company do? If they say no, they lose the job and will probably never get another chance, as long as that (fairly influential) gala director is around. |
Jobs in China
Recent Comments
safarinew on
Danwei on Kindle
Thomas Cra on
3-wheeled Chinese cars for Michigan
slowboat on
Postcards from Tomorrow Square by James Fallows
hypomenace on
Zhang Ziyi bikini photos on the Chinese Internet
Danwei.TV
Danwei Model Workers
![]() Recommended blogs and new media
China Media Timeline
Major media events over the last three decades
Books on China
Postcards from Tomorrow Square by James Fallows: James Fallows, China writer for The Atlantic magazine and popular blogger published his book Postcards from Tomorrow Square. Danwei runs an excerpt from his book of tales from China.
Raymond Zhou's X-Ray: Book excerpt: X-Ray: Examining the China Enigma by Raymond Zhou (周黎明). Zhou is a well-known Chinese film critic and culture writer, who has published many books in Chinese. The book, in English, is a collection of 99 essays written for the China Daily.
The best and worst China books of 2008: Access Asia rounds up the best and worst books published about China in 2008.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Asimov Published, Interviewed in Beijing (2005.03): Cover story from this week's Book Review section of The Beijing News announces the publication of a Chinese translation of Isaac Asimov's complete Foundation series. Yup, the Beijing News has scored a fictional interview with "I, Asimov". They've been taking similar liberties recently in their entertainment sections, captioning photographs of celebrities with made-up quotes. + Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas. + Barmé on Ba Jin (2005.11): Geremie R. Barmé dissents from Ba Jin.
Danwei Archives
Danwei Feeds
Via Feedsky
or Feedburner |

