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Radio: nationwide bilingual rush hour show startsPosted by Jeremy Goldkorn, December 2, 2005 5:38 PM
 CRI is enjoying your traffic jam State-owned China Radio International (CRI) yesterday announced the launch of China Drive, a new nationwide show in both English and Chinese broadcast between 5 and 7 pm daily. It airs on 87.9 FM in Shanghai, 91.5 FM in Beijing, and other major cities throughout China. According to their press release: “China Drive is a no news zone. It’s a lighthearted, fun, features magazine,” said China Drive producer and co-host Chris Verrill. Your correspodent has doubts about the bilingual format, but one thing is for sure: radio is a vastly unnderrated medium in China in terms of reach. Links and Sources
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