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Media and Advertising
Some numbers about the Newspaper Business in ChinaPosted by Jeremy Goldkorn on Monday, September 12, 2005 at 3:15 PM
Interfax has released a list of the top 20 Chinese print media by ad revenues in the first quarter of 2005, in a report about the China Daily's plans to launch yet another mundane newspaper — a Shanghai-focused English language daily. Compiled by Zhiyang Damen Market Research, the ad revenue numbers are best taken with a sprinkling of salt. Here is the list of publications together with the quarterly ad revenue stated by the Interfax report: 1. Beijing Evening News RMB 401.23 milllion On a related subject, a few weeks ago Hong Kong blogger ESWN translated a post by Liu Jin from the Yannan online forum about the real circulation figures of Beijing's newspapers. These are the numbers Liu gives as genuine: Here are the true figures: Beijing Evening News prints 700,000 copies — 450,000 for retail and 250,000 for subscribers. Of the retail copies, 50,000 to 100,000 are unsold. Beijing Daily Messenger prints 180,000 to 200,000 — 60,000 for subscribers; of the 120,000 retail copies, at least one-third is unsold. Beijing Morning News prints 180,000 — 130,000 are for subscribers; of the 50,000 retail copies, at least 20,000 are sold by the distribution center director as waste paper. Links and Sources
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