Media and Advertising

Super Voice Girl sings for sour yogurt

JDM050725milk.jpg
Sour and sweet Kristy Zhang.

Mengniu, dairy to China's space program, is running a series of ads featuring runner-up Super Voice Girl Kristy Zhang (张含韵). In what may be a poke at the type of talent that often appears on the "Idol"-style show, Ms. Zhang starts out singing horribly off key. One sip of Mengniu Sour Yogurt, though, and she sounds precisely like the studio version of her song.

The song she sings is the advertising jingle, "Sour and sweet is what I am," but it started out as "Pretty Young Thing," a tune sung by Lene Nystrom of the pop group Aqua. While Mengniu keeps the original music, it doesn't bother to translate "i wanna bruise your lips with a tender kiss / i wanna crush your heart / i wanna be your scar;" rather, Ms. Zhang's version is the innocent dream of a girl who just wants to grow up:

With earphones in my ears I read comic books under the covers. I may still be in an ivory tower, but I really want to grow up. Mom and Dad, don't call me stupid. Although I listen to you, that doesn't mean I don't have any thoughts of my own.
JDM050725babys.jpg
Album cover featuring a frog with a band-aid over its navel.

Kristy sings like a star in the commercial, but she hasn't even released an album yet. Her first record, I'm Really Zhang Hanyun, has had distribution difficulties, but it's finally supposed to come out today. Naturally there are already bootlegs; one count puts them at over 20 different CDs, VCDs, and DVDs.

And from the album cover, it looks Ms. Zhang's image handlers are really pushing the "pretty young thing" angle; the English name of this 16-year-old is given as "Baby Zhang."


Here's a transcript of the commercial linked below:
Song chorus: (sung out of tune) The one that likes sour-sweet is the true me / Every day is new and fresh to me
(Kristy takes a drink, takes off her headphones, and sings again in tune)
Chorus continues: My discriminating palate tastes the most uncommon differences
Crowd: Mengniu Sour Yogurt
Kristy: Sour and sweet is what I am.
Links and Sources
 
Danwei Model Workers
laomo2008fpA.jpg
Recommended blogs and new media
China Media Timeline
Major media events over the last three decades
Books on China
ALpostcardsfromtomorrow.jpg
Postcards from Tomorrow Square by James Fallows: James Fallows, China writer for The Atlantic magazine and popular blogger published his book Postcards from Tomorrow Square. Danwei runs an excerpt from his book of tales from China.
Raymond Zhou's X-Ray: Book excerpt: X-Ray: Examining the China Enigma by Raymond Zhou (周黎明). Zhou is a well-known Chinese film critic and culture writer, who has published many books in Chinese. The book, in English, is a collection of 99 essays written for the China Daily.
The best and worst China books of 2008: Access Asia rounds up the best and worst books published about China in 2008.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Asimov Published, Interviewed in Beijing (2005.03): Cover story from this week's Book Review section of The Beijing News announces the publication of a Chinese translation of Isaac Asimov's complete Foundation series. Yup, the Beijing News has scored a fictional interview with "I, Asimov". They've been taking similar liberties recently in their entertainment sections, captioning photographs of celebrities with made-up quotes.
+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas.
+ Barmé on Ba Jin (2005.11): Geremie R. Barmé dissents from Ba Jin.
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main posts: All main page posts
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30