Media and Advertising

Technorati and Edelman PR
to co-develop Asian language blog search tools

Posted by Jeremy Goldkorn, May 26, 2006 5:08 PM
edelman_technorati.jpg
Richard Edelman: drinking the same Kool-Aid as Danwei
Edelman is a huge, international, independent public relations firm. They say they are the largest in the world. The CEO and president Richard Edelman is a big believer in the power of blogs, and was recently the subject of a little media contraversy in the US, after he made statements to the effect that blogs have given PR professionals a direct communication channel that bypasses the traditional media.

Edelman writes a blog himself: it's called 6 A.M., a name that I suspect was chosen to convey that he gets up and starts working a lot earlier than you do.

Recently, Edelman concluded a deal with blog search engine and directory Technorati. From Edelman's press release:


Technorati to Develop Blog Search in Five Languages for the Use by Edelman Teams Worldwide; Sites Will Be Widely Available to the Public in 2007

Edelman ... and ... Technorati have formed a relationship to enable Edelman multinational clients track global conversations about their brands, protect their corporate reputation and form insights that help them participate in a compelling way.

Technorati will develop for Edelman localized blog search tools in Chinese, Korean, German, Italian and French. The agency’s global account teams will retain exclusive worldwide use of these sites until early 2007. Edelman staff will be able to use the data to provide insights to clients, and facilitate a sustained dialogue. At that time, they will evolve into more robust public-facing tools that complement Technorati and their Japanese affiliate, Technorati Japan. Financial terms were not disclosed.

Note: Technorati's website is blocked in China, so they will have to come up with a new solution for the PRC if this new product is based on data from their public access blog search engine.

Disclosure: Your correspodent's day job has previously involved work for Edelman in China.

Links and Sources
 
There are currently 3 Comments for Technorati and Edelman PR
to co-develop Asian language blog search tools.
<< Yahoo! China in a tangle as mommy goes to bed with the enemy | Boom and bust for "Chinese Pizza" >>

Comments on Technorati and Edelman PR
to co-develop Asian language blog search tools

Is Edelman going to use this tool to place manufactured messages in the blogosphere and try to corporatize the medium? The Chinese net nanny aleady does this. Is Edelman going to hire tens of thousands of net shills to spin the blogs in favor of his clients' brands - or social order?

Posted by: Jay | May 28, 2006 4:31 PM

What Edelman is proposing makes sense. The web is more than just English and blogging is more than just English and, just as is done with many of the search engines, there should be more recognition of this in the blog engines. One of our loyal readers has been translating our blog into Korean and, if we had the time/energy, we'd be translating it into Chinese as well (maybe soon!). Around 25% of our readers are from China, but they all say they like it in English because it helps with their English. Of course, this ignores all the potential readers whose English is not good enough to stop by.

Posted by: China Law Blog | May 28, 2006 8:22 PM

Jay, any PR company (or any company at all) that ignores the blogosphere does so at its peril. Take it from a blogging flack.

As for "corporatizing the medium", um, too late. Already happened. Sorry, buddy. Marketing is a like a gas: it expands to fill the shape and volume of any available container.

Posted by: Will | May 29, 2006 4:43 PM

Post a comment

All comments are moderated and subject to review by Danwei contributors and editors, but well-grounded and articulate comments will be published regardless of which way they lean. Because comments published on any website ultimately contribute to the character of that website, we may decline to publish comments that are irrelevant, redundant, or that do not adhere to generally accepted standards of courtesy; if you are looking for a fight, there are plenty of other venues available online.


Some useful html: <b>bold</b>, <i>italic</i>,
<a href="http://www.danwei.org">link</a>
Jobs in China
+ Shanghai: Spring 2009 Internships at the US-China Business Council's Shanghai Office
+ Shenzhen: Expat Wanted For Electronics Product Description Writer
+ Beijing: Native English-Speaking Editors Wanted for a Newly Launched Newspaper
more...
Recent Comments
Kaiser on Tourist attacked by giant panda in Beijing zoo
safarinew on Danwei on Kindle
Hui on China Tibet Info Center on NYT and chinaSMACK
Thomas Cra on 3-wheeled Chinese cars for Michigan
David on 5,000 yuan stored in feed grinder shredded
slowboat on Postcards from Tomorrow Square by James Fallows
hypomenace on Zhang Ziyi bikini photos on the Chinese Internet
Hui on Google, Baidu, Sina, QQ "vulgar and unhealthy"
Danwei.TV
+ The real Beijing
+ The Crystal Palace of the Forbidden City
+ China’s creative deficit?
more...
Danwei Model Workers
laomo2008fpA.jpg
Recommended blogs and new media
+ English-language blogs about China
+ Chinese blogs, aggregators, and forums
China Media Timeline
Major media events over the last three decades
+ 1978-1988
+ 1988-1998
+ 1998-2008
Books on China
ALpostcardsfromtomorrow.jpg
Postcards from Tomorrow Square by James Fallows: James Fallows, China writer for The Atlantic magazine and popular blogger published his book Postcards from Tomorrow Square. Danwei runs an excerpt from his book of tales from China.
Raymond Zhou's X-Ray: Book excerpt: X-Ray: Examining the China Enigma by Raymond Zhou (周黎明). Zhou is a well-known Chinese film critic and culture writer, who has published many books in Chinese. The book, in English, is a collection of 99 essays written for the China Daily.
The best and worst China books of 2008: Access Asia rounds up the best and worst books published about China in 2008.
more...
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Asimov Published, Interviewed in Beijing (2005.03): Cover story from this week's Book Review section of The Beijing News announces the publication of a Chinese translation of Isaac Asimov's complete Foundation series. Yup, the Beijing News has scored a fictional interview with "I, Asimov". They've been taking similar liberties recently in their entertainment sections, captioning photographs of celebrities with made-up quotes.
+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas.
+ Barmé on Ba Jin (2005.11): Geremie R. Barmé dissents from Ba Jin.
more...
Popular Tags
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main posts: All main page posts
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30
twitterchiclet.png Danwei's Twitter feed