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to co-develop Asian language blog search tools.
Comments on Technorati and Edelman PR
to co-develop Asian language blog search tools
Is Edelman going to use this tool to place manufactured messages in the blogosphere and try to corporatize the medium? The Chinese net nanny aleady does this. Is Edelman going to hire tens of thousands of net shills to spin the blogs in favor of his clients' brands - or social order?
What Edelman is proposing makes sense. The web is more than just English and blogging is more than just English and, just as is done with many of the search engines, there should be more recognition of this in the blog engines. One of our loyal readers has been translating our blog into Korean and, if we had the time/energy, we'd be translating it into Chinese as well (maybe soon!). Around 25% of our readers are from China, but they all say they like it in English because it helps with their English. Of course, this ignores all the potential readers whose English is not good enough to stop by.
Jay, any PR company (or any company at all) that ignores the blogosphere does so at its peril. Take it from a blogging flack.
As for "corporatizing the medium", um, too late. Already happened. Sorry, buddy. Marketing is a like a gas: it expands to fill the shape and volume of any available container.