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Media and Advertising
The cost of marketing a young web authorPosted by Joel Martinsen, May 6, 2006 8:43 PM
Lin Qianyu, author of Carefree: A Crusade Legend (逍遥·圣战传说), is one of this year's hottest young authors. His experiences - dropping out of high school to pursue his writing - recall those of 90s teen phenom Han Han, and his writing style has been said to top that of hot seller Guo Jingming. His fantasy novel, written in 50 days, was the grand prize winner in Sina's online writing competition, and the jury made up of luminaries like Jin Yong, Hai Yan, and Cao Wenxuan called him a prodigy. His book was bought up by Zhaohua Publishing House which spent 1.07 million yuan marketing it. BQ breaks down the costs:
![]() Lin Qianyu after his image retooling.
Lin himself summarizes his high school and writing experiences this way:
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Comments on The cost of marketing a young web authorI mentioned this story to a publishing industry friend from the UK. Her response? "I wish we could launch new authors that cheaply!" |
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