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Media and Advertising
Up-to-the-minute traffic reportsPosted by Joel Martinsen on Wednesday, March 22, 2006 at 12:03 PM
 If you had the misfortune to take Beijing public transportation during rush hour yesterday, you may have seen a new on-board traffic TV service. The ad delivery machines that have appeared in around 10,000 taxis and buses throughout the city will now deliver up-to-the-minute reports of traffic jams and accidents so you'll know why your commute is taking so darn long. Beijing All Media and Culture' s ad network will run five hours a day of traffic-related programming - views from more than 700 cameras installed throughout Beijing will be processed by BAMC, with the results sent out to viewers in cabs, buses, and the #13 subway line. BAMC also says that starting in June of this year, individuals will be able to subscribe to the mobile television service, allowing them to recieve updates on the World Cup while they are stuck in traffic. BAMC's promo spot is here. Why read the newspaper or gawk at passing beauties when you can watch ads in the comfort of the back seat of your taxi? Links and Sources
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Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
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+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet. + David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.
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