Media and Advertising

Vogue China launches

No foreign media in China? Condé Nast is looking pretty in Shanghai, in partnership with the State Council, and begs to differ

Vogue magazine's China edition is on the streets, two weeks in advance of its September launch date. The gatefold cover features Australian super model Gemma Ward, and Chinese models Du Juan and Wang Wenqin with three other Chinese models to their right. They were photographed in Shanghai styled by Patrick Demarchelier, with French Vogue editor Carine Roitfeld as stylist.

The September issue contains 430 pages, with an even mix of foreign and locally produced content. About a quarter of the pages are advertisements.

Judging from the advertisers in this issue which include Gucci, Prada, Dolce & Gabbana, Hermès etc., Vogue is going to do just fine. At last, the trashy Cosmopolitan magazine has some strong competition.

Fashion in 1950 — China Pictorial's 6th issue
Vogue China has been in the pipeline for more than two years. The magazine is produced in partnership with China Pictorial Publishing House, a state-owned company that has been publishing the propaganda rag China Pictorial (人民画报) in several different languages since 1950, when Mao Zedong inscribed the Chinese characters for its masthead.

According to their own website, China Pictorial Publishing House is "under the administration of the News Office of the State Council and the China Foreign Languages Publishing and Distribution Administration". This is pretty funny when you consider the recent noises emanating from various government bodies about preventing foreign involvement in Chinese media — if the State Council does not take those rules seriously, who will? (The State Council is "the highest executive organ of State power, as well as the highest organ of State administration" according to the People's Daily.)

The nominal President of Vogue China is Wang Jingtang, with Zeng Xiangmin listed as Executive Editor. The real editor of the magazine is Angelica Cheung (张宁).

Links and Sources
There are currently 1 Comments for Vogue China launches.

Comments on Vogue China launches

when and where can the photos taken at the party in chengdu ´s holiday inn be seen

China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives