Media business

The Apprentice to appear in Beijing

the Apprentice.jpg
The Beijing News reported recently that Beijing TV has aquired the adaptation rights to the American reality TV show The Apprentice, making it the first reality program offically imported from Uncle Sam. The local version will be launched this summer on BTV-5 (Beijing TV's station for economy and finance programs).

The Apprentice is a reality television show that originated in the United States on NBC in 2004. Billed as "The Ultimate Job Interview", the show depicts a group of 15-18 businessmen and entrepreneurs competing in an elimination-style competition for a one year, $100,000.00 job of running one of host and executive producer Donald Trump's companies."

It has been said that The Apprentice caters more to the tastes of the Chinese audience than other reality shows. Focusing on office politics and full of mutual scheming, it is more situationalized (情景化) and soap operaized (肥皂剧化) compared to Big Brother, Survivor and American Idol. Nobody wants to be fired and everyone is eager to be on the top. Perhaps this matches perfectly the mentality of white collars and golden collars in comtemporary China.

As for the the program host, the production team will probably announce its selection at the end of this month. The real estate tycoon and media celebrity Pan Shiyi (潘石屹) is under the spotlight. Whether Pan's agenda fits in with this long term program's schedule is still unknown.

Right now, there are two programs similar to Apprentice. One is Winner (创智赢家) from Dragon TV and the other is called Win in China (赢在中国) on CCTV-2.

Links and Sources
There are currently 1 Comments for The Apprentice to appear in Beijing.

Comments on The Apprentice to appear in Beijing

I was hoping the would import Temptation Island.

Media Partners
Visit these sites for the latest China news
090609guardian2.png 090609CNN3.png
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
laomo2010x80.jpg
From 2008
Books on China
The Eurasian Face : Blacksmith Books, a publishing house in Hong Kong, is behind The Eurasian Face, a collection of photographs by Kirsteen Zimmern. Below is an excerpt from the series:
Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
Pallavi Aiyar's Chinese Whiskers: Pallavi Aiyar's first novel, Chinese Whiskers, a modern fable set in contemporary Beijing, will be published in January 2011. Aiyar currently lives in Brussels where she writes about Europe for the Business Standard. Below she gives permissions for an excerpt.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas.
+ Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet.
+ David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main feed: Main posts (FB has top links)
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30