Magazines

Bosom Friend

Bosom Friend is a high-circulation, mass-market magazine that covers celebrity gossip, social news, and sentimental stories.

It was established in 1985 in Wuhan, Hubei Province, and has grown to become a pulp juggernaut publishing a wide variety of low-cost, high-circulation magazines, including Dagong (打工), an overseas edition of Bosom Friend, and a number of special-interest digest magazines. The flagship title alone has a monthly circulation of 4.5 million copies.

Bosom Friend has a tendency to oversell its stories with maudlin or sensational titles, as Danwei noted in September, 2007:

There has been a relatively popular Internet meme related to this sort of headline composition, termed "Bosom Friend format" (知音体). These headlines portray the often mundane content of the articles as either scandalous exposes or personally revealing confessionals. Chinese Netizens mocked the practice by reworking the titles of famous literary works into "Bosom Friend format":

  • "My cruel lover has left me alone to go off to the west with three ugly men!" - the classic novel Journey to the West
  • "Poor sister, seven sincere brothers will give you your own little world!" - the fairytale Snow White
  • • "'The freezing Atlantic Ocean took my lover away!' A love story between a rich lady and a poor painter." - Titanic

Publication License Number: CN42-1003/C


Parse error: syntax error, unexpected T_STRING in /home/danwei/webapps/htdocs/mt/php/lib/MTUtil.php(1209) : runtime-created function on line 1
Invalid tag filter: Bosom Friend
Parse error: syntax error, unexpected T_STRING in /home/danwei/webapps/htdocs/mt/php/lib/MTUtil.php(1209) : runtime-created function on line 1
Invalid tag filter: Bosom Friend