Southern Media Group's high-class men's magazine, launched in August, 2003.

The two-clever-by-half English name corresponds to a Chinese title that means "famous brands," which gives you an idea of the magazine's contents. Readers are young and, for the most part, wealthy or wannabe-wealthy urban men; the editor's introduction in the launch issue said that Mangazine's target demographic was "college educated, successful men aged 28 to 40.

In April, 2007, the magazine launched the monthly supplement MR.Report (名牌报告) devoted to luxury products.

Publication License Number: CN44-1577/G

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