The First

A daily newspaper launched on 28 December, 2004 to capitalize on the Beijing Olympics.

The First is a joint venture between the Beijing Daily Group, the Beijing Youth Daily, and the Shanghai Media Group. It failed to win an official connection to the Olympics, however, and has struggled in the marketplace, attempting to distinguish itself by publishing large-format photo spreads and poster-sized wraparounds.

From its beginnings as a tacky, poorly-printed broadsheet, it turned into an attractively-laid-out tabloid following a redesign in 2006.

Publication License Number: CN11-0183