The upcoming October National Day week-long holiday makes advertisers feel very excited. As a result, the front pages of today's Beijing Morning Post and Beijing Daily Messenger are covered by advertising. Can you imagine a newspaper without a front page photo and full of ads? Voila! The trash paper Beijing Daily Messenger looking like a junk mailer for various shopping malls.

Other non-front page news:

Athens Paralympics ends with China on top
China's team surprised everyone in the 12-day-long 12th Paralympic Games which closed on Tuesday, topping the gold medal tally with 63.

Viagra decision appealed in Beijing
US pharmaceutical giant Pfizer filed an appeal yesterday in Beijing against a July decision by the China State Intellectual Property Office (SIPO) to overturn the firm's patent for its erectile dysfunction drug Viagra.

British tycoon plans for commercial space flights
British airline magnate Richard Branson announced an ambitious plan for the world's first commercial space flights, saying he will send "thousands" of fee-paying astronauts into orbit in the next five years.

The pictured front page is from Beijing Daily Messenger.