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Newspapers
No newspapersPosted by Jeremy Goldkorn on Wednesday, May 19, 2010 at 12:12 PM
If anyone needs additional (anecdotal) evidence that young Chinese people are similar to their Western counterparts in that they do not read their news in print media: Yesterday I gave a talk to about 30 of Professor Hu Yong's students at the Peking University's School of Journalism and Communications. All of them are studying news, journalism, media and related fields. I asked them if they read newspapers. Not a single student raised a hand. TV News? Only a few of them. It's all about the Internet. For more on the reading habits of Peking University students, see this recent piece on Danwei by Alec Ash. |
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Comments on No newspapers
Interesting, and on the face of it, appears to be self evident. But surveys show that young people in Asia are still reading newspapers in significant numbers (see Synovate's Young Asians research). I can't find anything specific for the mainlanb but in HK for example, the proliferation of free sheets has actually boosted reader numbers.
Anecdotal observation: see how many young people are reading newspapers on the morning MTR in HK.
It could be that they don't see it is so much as news, odd as that sounds, more an source of entertainment/information.
Is it really revealing at all that Prof. Hu's student's of all people even at Beida are online news consumers?