|
Newspapers
P&G: 2005 CCTV Advertising KingPosted by Eric Mu, November 19, 2004 1:30 PM
 The first multi-national TV commercial king on CCTV has emerged: P&G has the highest ad placement budget on CCTV of any company in China, and has committed to spend 385.15 million RMB on primetime spots on the state-owned broadcaster. The advertising bidding conference was held in CCTV's Media Center in Beijing yesterday. Most multi-national and big local advertisers including NEC, Wahaha, Kunlun and Mengniu attended to bid. The total bids amounted to more than 5.248 billion RMB. The pictured front page is from The Beijing News |
Partner Links
Jobs in China
Recent Comments
Nicholas on
A bold front-page layout at the People's Daily
doc on
Kneel before Lei Feng
Anthony on
The true story of a soy sauce man on film
David on
Queer Tibet
Media Partners
Visit these sites for the latest China news
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
 Recommended blogs and new media
Books on China
 Tales of Old Hong Kong: The new Tales of Old Hong Kong compiled by Derek Sandhaus is available at Earnshaw Books.
Diamond Hill by Feng Chi-shun: Feng's memoir Diamond Hill describes an era of gambling and gangsters, Suzie Wong and squatter villages, fires and food stalls, and the Kowloon Walled City and its white powder. "A time when people were poor, but life was rich," he says. The world that he grew up in no longer exists, but his book - the first ever on the Diamond Hill refugee settlement, in either Chinese or English - offers a candid picture of what life was like for most Hong Kong residents in the 1950s.
William A. Callahan's China: The Pessoptimist Nation: China: The Pessoptimist Nation shows how the heart of Chinese foreign policy is not a security dilemma, but an identity dilemma. Through a careful analysis of how Chinese people understand their new place in the world, the book charts how Chinese identity emerges through the interplay of positive and negative feelings in a dynamic that intertwines China's domestic and international politics.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Yu Qiuyu on the hardships of reading (2007.07): Yu Qiuyu (余秋雨) writes about trunks of books. + Will the Boat Sink the Water? a review by Göran Leijonhufvud (2006.11): Göran Leijonhufvud, former China correspondent of several Scandinavian newspapers, is now researching village elections in minority nationalities areas in Yunnan. + The 'national' in National Day (2006.10): Xiao Feng writes about China's national flavor, national curse, national bird, national car, and so forth, Dongfang Yu writes on the true meaning of China's National Day in the age of angry youth.
Danwei Archives
Danwei Feeds
Via Feedsky
 (on the mainland)or Feedburner  (blocked in China) Main feed: Main posts (FB has top links) Top Links: Links from the top bar Danwei Jobs: Want ads Danwei Digest: Updated daily, 19:30 |
 |
Chinese media, advertising, and urban life. |
|
tweet
facebook
bookmark
HaoHao
digg