Scholarship and education
Posted by Joel Martinsen on Monday, August 28, 2006 at 5:10 PM
Last week, Peking University announced that it would unveil new, "standardized" school logos in September. The current version, designed in 1917 by Lu Xun at the behest of Cai Yuanpei, apparently has problems with "non-standard lines on the 'circular logo', the position of the lettering, and non-uniform coloring."
PKU seal, designed by Lu Xun.
Three new circular logos will be announced next month. Adjustments will also be made to Mao's calligraphic inscription of the university's Chinese name.
A brief item in today's China Times reveals that the new logos will change the university's name in English.
"Peking University," which has endured since 1912, will eventually give way to "University of Beijing." According to the CT article, since place names are typically used as adjectives in English only in informal names of schools, the more familiar "Beijing University" will be limited to colloquial usage. PKU had previously resisted calls to standardize its name with the official Pinyin romanization system.
Not everyone is happy with the changes. In a letter to the editors of the Chinese website of the Financial Times, commentator Jiang Bojing questions the motives behind this logo adjustment, wondering if it is a reaction to the hits PKU has taken this summer over competition from Hong Kong, shady financial dealings, and questionable faculty recruitment. He concludes:
Gridlock on campus is a common topic of discussion on the PKU BBS. Though the university has an underground parking garage, people still tend to park above ground, and the campus is sometimes jokingly referred to as a "parking lot."
Update: Fang Zhouzi weighs in on the CT report:
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