State media

Searching for honesty among propaganda spinners

JDM080226shafeis.jpg
Staging Sha Fei's "Close Combat".

Is it possible to post a breathtaking photo online without being accused of image manipulation?

After the South China Tiger debacle (which no one now wants to take responsibility for) and suspicions that the Chang'e moon photo was fabricated, to recent revelations that an award-winning photo by Liu Weiqiang of Tibetan antelope racing under the Qinghai-Tibet railway was actually a composite, it seems like everyone on the Internet is an expert at spotting the traces of a Photoshop job.

In response to the Liu Weiqiang scandal, Wenzhou-based journalist Zhang Xiang'ou has been posting a series of articles on his blog examining the lack of a concrete distinction between news and propaganda in China. One example he brings up comes from the work of Sha Fei, a renowned photographer who joined the Eight Route Army as a photojournalist and shot a number of iconic works in the 1930s and 40s, including the last images of Lu Xun before his death.

The images at left (click for all three), titled "Close Combat" (肉搏, 1938), could possibly be scenes from the battlefield, but upon inspection, they are obviously staged. Zhang writes:

[When I first saw them], I wondered whether they may not have been shot on the battlefield. Perhaps this was training, or a movie set. Later, I looked carefully through Collected Works of Sha Fei and discovered a number of similar sets of photographs, but there were practically no real scenes of fighting.

So I asked Sha Fei's daughter, Wang Yan, and senior members of the photography community to determine the "true face" of the photographs, and the response was all negative—they were not taken at the scene.

So then they were staged! I was taken aback—how could the famous Sha Fei stage his photographs? This wasn't something that a journalist ought to do! But now I understand why: the images that Sha Fei shot were not all news photos that reflected the course of the war; they were propaganda photos meant to promote the Eighth Route Army's war against the Japanese to the outside world. Even though Sha Fei was a photojournalist, when he shot these propaganda photos, he was just a propaganda photographer.

In that era, with the equipment and talent that Yan'an had available, the Eighth Route Army could not have let Sha Fei really go to the front lines; even if he had an overwhelming desire to do so, he still could only stage re-enactments of battle conditions from where he was positioned behind the field of battle. Human resources were limited, and the safety of those photographers was paramount! Recognizing this historical background, I feel that what he did is understandable. The problem lies in the fact that when Sha Fei is mentioned, we seldom see behind the curtain of history.

Think about it: if people had looked at Close Combat with the same joy that they brought to Liu Weiqiang's photo only to discover that it was posed, and if they did not understand the historical conditions and the particular limitations that Sha Fei was operating under, they would likely misunderstand both Sha Fei and the history of the Eighth Route Army's war effort. This is not something that anyone wishes to see happen.

Even so, I am still grateful that Collected Works of Sha Fei included this set of three photos, because if it had only included one image, I as a reader would never have had the opportunity to doubt.

In a subsequent blog post, Zhang Xiang'ou recalled his days spinning propaganda for the People's Daily:

Mainstream Propaganda Also Needs to Seek Truth Through Facts

by Zhang Xiang'ou

The city I live in, Wenzhou, launched yet another major campaign a few days ago to clean up the Wenruitang River. We learn from the local media that over the next four years, four steps will be taken to overhaul 29 fetid streams in urban Wenzhou, so that by 2011 all of the stench and pollution will be eliminated.

Reading this news, I felt as if I had been given a stinging slap to the face. Wenzhou started a management project for the Wenruitang River back in October, 2000, and announced great results a long time ago. Back then, I was a reporter attached to the central China branch agency, stationed in Wenzhou; the following year, my superiors tasked me with writing an article about the river clean-up, for publication in the central China section of the People's Daily. The article, "How could this ditch be so clear?" extolled the swiftness with which the Wenzhou goverment and party committee had achieved significant results through their brilliant policy and management work. That article has been a weight on my mind all these years, because for seven years, filthy water continues to flow in the streams that I see before me.

When I entered the journalism profession, I set a standard for myself: I can write flawed reports because of errors in knowledge, but I cannot turn out articles that violate morality and justice. However, our reporters' station back then was also responsible for bullshit business tasks: sometimes, in order to facilitate good relations on all sides, we had to write propaganda stuff for various departments. I was in charge of news-gathering and editing, so I took on the majority of those tasks.

Of course, I am not repenting of my entire life at the reporters' station; rather, I regret the highly undisciplined work ethic I applied to propaganda work during my time there. I did no real interview, using instead whatever documents and clippings were provided to assemble a cut-and-paste report. And I relied heavily on a piece of software called MaxReader (丹青), which could take a scan of a printout and convert it directly to text. I didn't even need to retype it—I could simply edit the text into a new document. I violated my own internal standards and became so unprincipled mainly because I felt that these propaganda articles I was writing wouldn't be taken seriously anyway. When I wrote critical articles, I had to face questions from the people involved, but that wasn't really a danger with these uncritical reports. Doing too many propaganda articles gives one a charmed, irresponsible attitude.

There's no question that "How could this ditch be so clear?" was the result of cutting and pasting official documents and news clippings—it didn't even have any general quotes. If, seven years ago, my announcement that "Wenzhou's water management has achieved great results" were true, then naturally we wouldn't have another massive management campaign in 2008. But in this harmonious society, will the media pursue the question of how much of the taxpayers' money was spent on water management over the last eight years, and who is ultimately responsible for its failure? So with this in mind, my remorse may seem to some people to be too much of a show; unnecessary, even. I write this here not only to express my remorse over my frivolous work ethic in the past, but more importantly, because this memory is the key that allows me to unlock a door behind which I will finally discover the answer to this question: why do we have so many fake photographs?

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"Love in the Time of SARS" by Qiu Yan.

Taking a look back at problem photographs over the past three years, I found that they all share one common point: they are all photos that promote the main propaganda theme. Perhaps the fabricators did not expect that their photographs, reflecting as they do the prosperity of the country, the stability of the people, and the flourishing, harmonious era in which we live, would be singled out for scrutiny.

I posted "Did Sha Fei fake a photograph?" yesterday, and there's one point that I ought to explain: Sha Fei is definitely a pioneer for those of us working in photojournalism, but pioneers are certainly not perfect. If he is simply deified without an objective consideration of the facts, then our our understanding of Sha Fei himself, of history, and of news photography will all be affected. From Sha Fei to Liu Weiqiang, we see a heritage of the conceptual confusion between "news" and "propaganda". The glory of one generation is a disgrace for the next. Is this not enough to give us pause?

If the main voice of propaganda were to seek truth from facts, then it would, as a matter of course, put an stop to the repugnance that people have for "the main theme." But truth be told, in today's environment of exaggerated public morality, it's probably a bit too idealistic to think of accomplishing that. As someone who's also in the news profession, I deeply understand the difficulties you face—propaganda photographs must be taken, after all. But this is the heart of the problem: stage them if you have to, shoot what you need to, do them up right—but always remember: they're just propaganda photos! You want to enter them into some news award competition? They're no different from Edison Chen's sex photos that are on the Internet! In both cases, something that should not have seen the light of day has been forced out under the sun. Edison may have been framed, but you've done this to yourselves.

We ought to be understanding and forgiving of Sha Fei, working as he was in those difficult historical conditions. But as for today's muddleheads, we should not permit them to profit in troubled times. We must be firm in our insistence that people like Qiu Yan and Zhang Liang,* who shamelessly fabricated "harmonious SARS" and "harmonious bird flu" photos, are not to be tolerated. For they stand in front of generation after generation of descendants, and we must not let them hand down a heritage of shame.

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"Plaza Pigeons Innoculated Against Avian Flu" by Zhang Liang

Postscript: Let me state here my opinion on the Zhang Liang photo: even if that pigeon was not added afterward, it's still not a real photograph. Is that the way to give pigeons shots, when they're all flying around? How many can you do a day? Would you really work like that instead of saving effort and working right at the pigeon coop? It's entirely staged—there's no need to argue over the question of a single pigeon. That something like this can be awarded a prize says only that the China Journalistic Photo Competition isn't serious at all.


Note: Qiu Yan's image of a bride and groom crossing a street wearing masks against SARS won a World Press Photo award in 2004, after which the subjects of the photo said that they were models whom Qiu had paid to stage the scene (see this Beijing Today story). Zhang Liang won an award for his image of pigeons flying above a Harbin plaza while a vet innoculates them against avian flu. Chinese netizens accused Zhang of Photoshopping the birds onto the background (see ESWN's story).

See also: Imagethief, Scandalous death of a propaganda image.

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There are currently 9 Comments for Searching for honesty among propaganda spinners.

Comments on Searching for honesty among propaganda spinners

I should mention that the Selected Photographs by Sha Fei (沙飞摄影选集, aka "Photographic Florilegium of Sha Fei, a Famous Photographer") that we have here in the Danwei offices only contains the third Close Combat photo, with no indication that it is staged.

Complete Photographs (沙飞摄影全集) is here.

[H]ow could the famous Sha Fei stage his photographs?

I had asked myself the same question, and--I must admit--I had for a time felt deeply troubled by the thought that our collective recital of the Eighth Route Army's heroics might be founded as much in falsehood as it was in fact.

I doubted--yes!--and I was troubled until I realized that Sha Fei had never intended to *journalize* the Army's historic struggles, but rather to *propagandize* them. It is, after all, understandable--is it not?--and indeed even essential that an Army marshal the support of the People through any and all means necessary provided only that its cause be just.

And, was the Eighth Route Army's cause not just? Surely, it was.

And so then, by logical procession: Because the Army's cause was just, their use of propaganda was justified. And since these staged photos were propaganda and not journalism, they were not false representations of the Army's heroics.

Is it not true, then, that because the representation was not false, the underlying subject (i.e. the Army's heroics) was also not false?

I, for one, am grateful that The Selected Photographs by Sha Fei (沙飞摄影选集) includes staged combat photographs without indicating that such photos were staged because, if the artist himself and/or the publisher of Sha Fei's work had drawn a brightline distinction between journalism and propaganda, then I as a reader would never have had the opportunity to doubt.

And, had I not doubted--however briefly!--I could not have understood as clearly as I do now that it is not the government's duty to filter journalistic fact from propagandistic ... ... ... non-falsehood; it is, instead, the People's role, first, *to believe* and second, where necessary, *to rationalize* via inverted syllogism.

Take heart!

I think it is common for all media corps/reporters to embellish photos and stories to get their station or papers better ratings.

ps. an answer by a must see video clip, here is the link

I think it is common for all media corps/reporters to embellish photos and stories to get their station or papers better ratings.

agree, weiwei. Logical fallacies are an essential tool for those hoping to understand China.

Photojournalists are whores. Period.

I think Danwei needs to make clear, especially given the nuance of meaning and intent being explored by Zhang Xiang'ou, that in Chinese the term 'propaganda' does not primarily carry the pejorative or derogatory connotation as in English.

Rather, it is "dissemination of information for a specific purpose". I think photographers do need to be concerned about staging because of introducing artificiality or falsehood. But the Sha Fei photo seems rather unextraordinary in this regard.

The debate over staged war imagery is a current one. It is a legitimate question -- can the staged image sometimes better reflect the 'truth' of the experience of the image creator?

In recent years, staged and photoshopped war photos from reporters in war zones in Iraq and Lebanon have graced major media outlets -- not without controversy upon discovery -- but also not without begging the same questions as Zhang above.

Erol Morris just exhaustively researched Fenton's famous Crimean War photo "In the Valley of Death" to answer charges whether it was staged -- he spends a great deal of time considering *intent* of the photographer that might have led to staging the image.

Ken Burns in his documentary THE WAR uses a video dissolve trick that very effectively *illustrates* the feel of combat -- but is not literally real.

Michael Moore is quite arguably a propagandist for his causes -- it's just hard (for me) to disagree with the points he makes, and ultimately, upon examination of the issues, the *narrative license* taken to tell the tale doesn't outweigh the *substance* of what he is saying.

So why reflexively assume that when the Chinese take up the discussion, that the search for 'honesty' should be any less sincere or any more doomed than elsewhere? That is what your headline reflects.

Zhang Xiang'ou's posts about Sha Fei caught my eye because they reminded me of Errol Morris's fascinating series (from the New York Times), and also that famous image taken by Robert Capa during the Spanish Civil War (The Falling Soldier).

Originally, I had only intended to translate Zhang's confession regarding his article about Wenzhou's water clean-up project - that's where the headline comes from. You do have a point that "propaganda" has different connotations in Chinese than it does in English, but in that particular piece, I think its clear from his attitude toward the work he had to do back then that he's taking a rather negative view of "propaganda," at least so far as it represents itself as genuine news. Or at least in the context of contemporary society: his repeated references to historical conditions suggests that there's a time and place for propaganda photos and dispatches to have a closer relationship with the news media - say, in time of war - but that now is no longer the time.

When he referenced Sha Fei at the end of that post, I noticed that the photographer doesn't show up much on the English-language Internet. Actually, in the same linked article on Sha Fei's photos, Zhang presents a checklist for distinguishing propaganda from journalism. But that's been covered in detail elsewhere.

So many crocodilian tears being shed here, by news industry practitioners, about "propaganda" (your side) & "publicity" (my side). Maybe it is relevant to remember that Wenzhou (Zhang's hometown) is notorious for fake goods, piracy & property speculation. (Obviously I am a disbeliever in the "news" business -- ALL paid-for rubbish, by definition, including this forum.)

what is interesting to me about Zhang's series is that he's sort of groping for the line between news and propganda...

notice that he accepts propaganda has a place. (i guess propagandists are just the people's publicists?)

so i don't think he is saying 'honesty' is the difference between news and propaganda. which is my quibble with the title. i think he's saying priority of purpose is, but he doesn't quite say it...

most he comes up with seems to be 'staged photo=propaganda', 'real=news'... still i enjoyed the post and can appreciate his dilemma.

the chinese are not the only ones to struggle with the distinction, it seems, as witness by above poster. ;-)

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