The Thomas Crampton Channel

Japanese (and other Asians): FIFA more fun than Olympics

Posted by Thomas Crampton, July 18, 2008 3:42 PM

Journalist and blogger Thomas Crampton is now posting some of his work on Danwei.

A survey just released by Mindshare shows Asia—Japan especially—is not as excited about the Olympics as China.

- For Japan, Thailand, Vietnam, Singapore, Australia, Taiwan and Hong Kong, the FIFA World Cup ranks more exciting than the Olympics.

- Japan is the least enthusiastic about the Olympics, with 33% saying they would not watch any events live.

- 38% of Japanese say they are likely to watch less of Olympics this year than in 2004.

- Vietnam and Malaysia follow China in enthusiasm for the opening ceremonies, according to the below graph. Looks like Japan and Indonesia, on the other hand, won't be staying up to watch the opening ceremony.

The survey was carried out by mConsult – MindShare’s consulting division this year’s first quarter. They conduct a study every quarter. This survey is conducted online amongst 3000 respondents who are 15-35 years of age and captures their opinions on many things including brands, foreign brands, fads in technology, sports, sports events etc. It aims to capture amongst other things, the movement in consumer preferences by tracking favourite celebrities, gadgets, sportspeople, up and coming events and many other social issues.

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There are currently 6 Comments for Japanese (and other Asians): FIFA more fun than Olympics.

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Comments on Japanese (and other Asians): FIFA more fun than Olympics

not suprising considering past animosity between these countries

Posted by: tom | July 18, 2008 4:30 PM

A little surprising seeing HK relatively low considering all the tit-for-tat "I'm a patriot and you're not!" mentality going on there (amongst their legislators and business leaders) and jostling to see who can prove their "Chineseness" the most!

Posted by: Hunxuer | July 18, 2008 5:24 PM

Animosity? No. The Japanese simply are Olympic-ed out. Local politicians keep trying to pull the Olympics to Japan, put the people are almost entirely against it. The Japanese don't want to host the Olympics, yet the politicians are forcing it on them.

Not animosity. Antipathy.

Posted by: ghoti | July 20, 2008 6:49 AM

from what or where or who that survey..? we Indonesian even don't know anything about thomas...
i just want to say, almost Indonesian people await this olympics opening event...

Posted by: torasham | July 20, 2008 9:54 PM

The figure on Australia is telling. Soccer is not very popular down under. The thing is, fewer peple care about this Olympics. Bring on London 2012.

Posted by: puhlease | July 21, 2008 4:16 PM

My favorite bit's the inclusion of the completely unnecessary "total" bar. Not sure what kind of insight we're supposed to get from that, esp. considering it's not weighted for population.

Posted by: HorseMechanic | July 22, 2008 11:22 AM